Wednesday 10 August 2011

Digital PM - Guinness World Records, Apple/Samsung, STV, Walmsley on Digital, The daily deal phenomenon

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Guinness World Records updates image with fresh digital strategy
Guinness World Records updates image with fresh digital strategy
by Sarah Shearman
10 August 2011, 10:00AM
Guinness World Records is updating its image with a global campaign aimed at engaging a fresh generation with its renowned publication.
Retailers confused as Apple blocks Samsung from selling tablet
Retailers confused as Apple blocks Samsung from selling tablet
by Sophie Maden
10 August 2011, 11:20AM
An injunction obtained by Apple that prevents Samsung from selling its Galaxy Tab 10.1 in Europe has led to confusion among merchants, who say they are still trying to work out when they will have to pull the tablets from their shelves.
Broadcaster STV takes on Groupon with Daily Deals
Broadcaster STV takes on Groupon with Daily Deals
by Maisie McCabe
10 August 2011, 01:00PM
STV, the channel three broadcaster in Scotland, has launched a new digital venture Daily Deals, a new service offering Groupon-style daily deals from local businesses.
Andrew Walmsley on Digital: Stores must buy into mobile
Andrew Walmsley on Digital: Stores must buy into mobile
by Andrew Walmsley
10 August 2011, 12:00AM
Consumers' desire to interact with retailers via the channel is abundantly clear, so they should react.
The rise of the daily deal phenomenon
The rise of the daily deal phenomenon
by Ralph Risk
10 August 2011, 08:00AM
Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research.
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Also in the news
Ebay and Gumtree to assist police as riots spread
by Sarah Shearman, 10 August 2011, 09:40AM
Facebook moves into instant mobile messaging
by Sarah Shearman, 10 August 2011, 11:40AM
Jic-in-a-box regional planning tool revamped
by Maisie McCabe, 10 August 2011, 09:14AM
Absolute Radio launches third iAd campaign
by Maisie McCabe, 10 August 2011, 08:00AM
Think BR

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