Wednesday, 31 August 2011

Marketing Daily - Weetabix appoints Kimberly-Clark man; plus Unilever, M&S, Tesco, RB and Feel Good Drinks

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Breaking news from Marketing
 
Breaking news from Marketing August 2011
 
Latest News
 
Weetabix appoints Kimberly-Clark man to top job
John Reynolds,
31 August 2011
 

Weetabix has appointed Giles Turrell, Kimberly-Clark's top marketing executive, as its new...

Weetabix: 'fuel for big days' campaign
 
 
Unilever agency relations head Ganczakowski departs
Loulla-Mae Eleftheriou-Smith,
31 August 2011
 

Helen Ganczakowski, Unilever's global vice-president of agency relations, is leaving her role...

Unilever: Helen Ganczakowski departs after 23 years with the group
 
 
M&S picks Hollywood stars for autumn campaign
Rachel Barnes,
30 August 2011
 

Marks & Spencer has signed Hollywood actor Ryan Reynolds and Burberry model...

Marks & Spencer: Ryan Reynolds and Rosie Huntington-Whitely model the brand's autumn collection
 
 
Tesco to build online community around books offering
Sarah Shearman,
31 August 2011
 

Tesco is embarking on a social media drive to build a community...

Tesco: pushes online book store
 
 
Sovereign debt crisis lowers global brand values, report claims
Alex Brownsell,
31 August 2011
 

The valuation of many of the world's biggest brands, including Microsoft, HSBC...

HSBC: most valuable banking brand's summer 2011 TV ad
 
 
Reckitt Benckiser ploughs £4.5m into Strepsils activity
Loulla-Mae Eleftheriou-Smith,
31 August 2011
 

Reckitt Benckiser (RB) is kick-starting a £4.5m marketing campaign to support the...

Strepsils: Reckitt Benckiser ploughs £4.5m into the launch of Sore Throat and Cough
 
 
Feel Good Drinks and Kickers partner for back-to-school promotion
Loulla-Mae Eleftheriou-Smith,
31 August 2011
 

Feel Good Drinks, the soft drinks brand, has partnered with shoe brand...

Feel Good Drinks: partners with Kickers for back-to-school competition
 
 
 
Also in the News
 
Tesco fails to get Asda price-guarantee ad banned
John Reynolds,
31 August 2011
 
 
 
Blogs
 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant?
Andrew McCormick
 

Two years ago we interviewed the biggest players at Microsoft UK . It was an...

 
 
Why are so many clients failing with ROI?
CHRIS BARRACLOUGH
 

I’ve just spent the weekend with the UK’s top fundraiser. A lovely bloke who made his name by introducing revolutionary...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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