Campaign Daily Fix - Aegis, easyJet, Citroen, Chedds, O2

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Aegis 'considering between 50 and 60 acquisitions', says Buhlmann by Maisie McCabe, 25 August 2011, 04:05PM Aegis Group is looking for "good quality" digital businesses in the UK as part of a global acquisition drive following the sale of market research firm Synovate, according to chief executive Jerry Buhlmann. EasyJet to build brand with £50m pan-European campaign by Loulla-Mae Eleftheriou-Smith, 26 August 2011, 09:30AM EasyJet, the low-cost airline that has traditionally focused on price-led marketing, is launching a £50m pan-European brand campaign to reposition itself as a carrier that connects people. Citroën replaces LateRooms.com as sponsor of Sky's An Idiot Abroad by Oliver Luft, 26 August 2011, 08:30AM Car manufacturer Citroën is to sponsor the new series of 'An Idiot Abroad', featuring Ricky Gervais, which starts next month on Sky1 HD. Monty the mouse introduces kids' cheese brand Chedds by Sophie Maden, 26 August 2011, 11:35AM Chedds, the children's snack version of Cathedral City cheese, is to break its first TV ads on Monday (29 August), introducing mouse character Monty as part of a £3m campaign created by VCCP. O2 dismisses claims it is moving out of football by John Reynolds, 26 August 2011, 11:55AM O2 has labelled as false reports that it is ditching its multimillion football sponsorship, to concentrate its spend on rugby. Latest Work National Geographic ' seconds from disaster- 9/11' by Measure 24 August 2011, 10:57AM National Geographic Channel is promoting the new season of its series 'Seconds From Disaster' which begins with a 9/11 special. Jigsaw 'autumn/winter 2011 collection' by Publicis London 24 August 2011, 09:45AM The fashion retailer Jigsaw is launching an advertising campaign to promote its autumn/winter 2011 collection, across press and outdoor. Reebok 'ZigTech' by DDB Berlin 22 August 2011, 04:34PM DDB Berlin's new spot for Reebok features Chad Ochocinco of the New England Patriots. O2 'get up for England' by VCCP 25 August 2011, 10:15AM O2, the sponsor of the England rugby team, has launched a major campaign in the run-up to the Rugby World Cup featuring the England coach Martin Johnson and eight players including Jonny Wilkinson, Lewis Moody, James Haskell and Chris Ashton. Also in the News Samsung signs as headline sponsor of Cancer Research swim by Loulla-Mae Eleftheriou-Smith, 26 August 2011, 11:20AM Virgin's iPad magazine Project tweaked after reader survey by Sophie Maden, 26 August 2011, 10:00AM Google TV to arrive in UK within six months by Daniel Farey-Jones, 26 August 2011, 10:01AM Latest Blog Entries Day 14 in the BMB House Lolly and Nat, 25 August 2011, 1:08AM GRAFFITI IS ADVERTISING Dave Trott, 23 August 2011, 3:08PM Do we need Creatives ? Steve Henry, 21 August 2011, 10:08PM TIM BERNERS-LEE COME ON DOWN… Robert Campbell, 20 August 2011, 3:08AM A blog about Big Brother. Remember them? Jeremy Lee, 17 August 2011, 5:08PM LANGUAGE IS FREE ADVERTISING Dave Trott, 16 August 2011, 4:08PM Latest Jobs Account Director £40000 - £50000 per annum, London Brand Development Manager Attractive remuneration, Nyon - Switzerland Senior Account Manager, Shopper Marketing up to £38k + benefits, Central London ACCOUNT MANAGERS x 2 - PAN-EUROPEAN accounts - fab AGENCY - £25k-30k up to £30K, London Production Director up to 45k Plus Package, Kent More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2011 All rights reserved