Thursday, 2 May 2013

Breaking news from Brand Republic - Sony, Facebook, BSkyB, MP, ASA, Virgin Holidays

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Latest news
Sony takes first steps in ad overhaul
Sony takes first steps in ad overhaul
by Ian Darby
02 May 2013, 08:00AM
Sony is shaking up its global agency relationships, with reviews of the mobile and electronics media accounts coinciding with the appointment of Adam & Eve/DDB to handle global advertising for Sony Mobile.
Mobile accounts for 30% of Facebook's revenues
Mobile accounts for 30% of Facebook's revenues
by Gordon MacMillan
02 May 2013, 09:10AM
Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.
BSkyB pre-tax profits up 7.5% to £966m despite 2% ad decline
BSkyB pre-tax profits up 7.5% to £966m despite 2% ad decline
by Maisie McCabe
02 May 2013, 09:09AM
BSkyB has reported pre-tax profits up 7.5% to £966m in the nine months to 31 March 2013, after growth in divisions including digital TV service Sky Go offset slight declines in other areas, such as ad revenues.
MP urges rethink on political ads
MP urges rethink on political ads
by
02 May 2013, 08:00AM
A policy advisor to David Cameron is proposing a relaxation of Britain's ban on political advertising on television and radio.
ASA expresses concern over increase in 'misleading' ads
ASA expresses concern over increase in 'misleading' ads
by Ian Darby
02 May 2013, 08:00AM
Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.
Virgin Holidays says 'Unleash Your Mojo' to holidaymakers
Virgin Holidays says 'Unleash Your Mojo' to holidaymakers
by John Reynolds
02 May 2013, 09:41AM
Virgin Holidays is launching an integrated campaign called 'Unleash Your Mojo', which will target families and older holidaymakers and marks a change in direction for the brand.
Sainsbury's calls digital advertising review
Sainsbury's calls digital advertising review
by Ian Darby
01 May 2013, 03:51PM
Sainsbury's has kicked-off a review of its digital advertising account as it looks to build a roster of agencies.
Mahoney quits Havas for RKCR/Y&R
Mahoney quits Havas for RKCR/Y&R
by Louise Ridley
02 May 2013, 08:00AM
Rainey Kelly Campbell Roalfe/Y&R has named Mick Mahoney as its executive creative director. He joins from Havas Worldwide London, where he held the same role, and replaces Toby Talbot, who left RKCR/Y&R in February.
BMB on alert as Cobra calls creative review
BMB on alert as Cobra calls creative review
by Louise Ridley
02 May 2013, 08:00AM
Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand, which is sold only in the UK.
Promotion: Harness the Power of Your Customer’s Digital Voice
How do you squeeze real value out of social media and user-generated content? Enter our latest survey and find out how your peers are doing in comparison
 
Also in the news
Saatchi & Saatchi captures Richmond business
by Ian Darby, 02 May 2013, 08:00AM
Edwards to head strategy at Havas
by Jeremy Lee, 02 May 2013, 08:00AM
Glue Isobar bolsters social division
by Louise Ridley, 02 May 2013, 08:00AM
Five of the weirdest places to find brand inspiration
by Peter Knapp, 01 May 2013, 05:44PM
Opinion
Carping about Sorrell's pay is missing the point
Carping about Sorrell's pay is missing the point
by Danny Rogers
02 May 2013, 08:00AM
The amount that other people get paid is inherently intriguing to those of us who work for a living, driven by a sense of self-value and justice. But since the credit crunch, the conversation around executive pay has gained an extra edge.
A warning for those plotting a digital shopping spree
A warning for those plotting a digital shopping spree
by Ian Darby
02 May 2013, 08:00AM
LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor da...
Arif Durrani: Facebook's UK advisory board creates a stir
Arif Durrani: Facebook's UK advisory board creates a stir
by Arif Durrani
02 May 2013, 08:30AM
Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.
A view from the top
A view from the top
by David Sable
02 May 2013, 08:00AM
Landed in Dakar, Senegal. Not on agency business, though I have made countless other trips to Africa to see our clients and offices.
A view from the bottom
A view from the bottom
by Dimitrios Karavasilis
02 May 2013, 08:00AM
In 2011, back home in Athens, I sold my car to fund my mission to get a career in the UK ad industry.
Intelligence
Is real-time marketing the future of advertising?
Is real-time marketing the future of advertising?
by
02 May 2013, 10:00AM
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
No 62: Bob Jacoby's coat
No 62: Bob Jacoby's coat
by
02 May 2013, 08:00AM
Bob Jacoby, the diminutive boss of Ted Bates, was as crafty as they come. In selling his agency, then the third-largest in the US, to the Saatchi brothers in 1985, he cut a personal deal worth a reported $110 million more than anybody had ever made...
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