Thursday, 2 May 2013

Media PM - Goodstuff Communications, Facebook, ITV, AOL

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Media PM Bulletin
 
 
 
*   Latest News
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Stephens: ?another way in which we are unique is that all the partners have previously worked for creative agencies?
Goodstuff Communications ready to enter the big league
02 May 2013

Andrew Stephens, the co-founder of the media independent, talks to Alasdair Reid...

  
Arif Durrani, head of media at Campaign / editor of Media Week
Arif Durrani: Facebook's UK advisory board creates a stir
Arif Durrani, 02 May 2013

Facebook created something of a stir last week when it unveiled its...

  
Broadchurch: 9.3 million viewers tuned into the concluding episode of the drama series
ITV hit illustrates lingering power of scheduled TV
02 May 2013

Broadchurch, a ratings and social media smash, may force some to reappraise...

  
AS Roma: subject of the first campaign for Be On, which has potential to reach 900 million users
AOL continues to bet on video with Be On
02 May 2013

The service aims to move the company further upstream with the lure...

  
Is real-time marketing the future of advertising?
Is real-time marketing the future of advertising?
02 May 2013

The Twitter and Publicis Groupe partnership suggests a renewed focus on live...

  
They're big and clever, but televisions just need to have an 'iPhone' moment
They're big and clever, but televisions just need to have an 'iPhone' moment
Russell Davies, 02 May 2013

I've always thought of myself as a top TV geek, always on...

  
O2 and Bauer's GoThinkBig is getting bigger
Things we like
02 May 2013

Campaign's selection of media news and views of note in the week...

  
Edrington: MEC previously handled the account
Media business rankings
02 May 2013

3 May 2013: ZenithOptimedia has returned to the table after winning Edrington.

  
*   Also in the News
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Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
Arif Durrani, 01 May 2013
Carping about Sorrell's pay is missing the point
Danny Rogers, 02 May 2013
Mark D'Arcy on what makes a great Facebook campaign
Arif Durrani, 01 May 2013
BSkyB pre-tax profits up 7.5% to £966m despite 2% ad decline
Maisie McCabe, 02 May 2013
Mobile accounts for 30% of Facebook's revenues
Gordon MacMillan, 02 May 2013
 
 
Blogs
The marketing spring is nigh and is running on digital
Sue Unerman

Spring seems finally to have arrived. There's blossom everywhere as I write (I am aware it could be snowing again...

The new frontiers of video optimisation
Dominic Guba

The distribution of video content is fragmenting at an exponential rate. Cheaper laptops, massive tablet growth, the proliferation of smartphones...

Never mind big data, what we need in media are data that speak the same language.
Sue Unerman

Media research may be improving in accuracy in silos but overall we are building the Tower of Babel.  ...

It?s time for video to step out on its own
James Grant

According to folklore Henry Ford once said, "If I had asked my customers what they wanted they would have said...

Display Inventory Discovery: The Future is Now
Adit Abhyankar

As the digital marketing industry has matured, it has been influenced by a combination of factors. These include: technology innovation,...

Paper or screen? It shouldn?t matter, but?
Vanessa Clifford

We're in a time of much discussion about platforms; the growth of online, the proliferation of tablets, this year being...

The Inevitable Union of Mobile and Outdoor
Chris Forrester

The impact of digital and social media on advertising has never been greater. Digital has touched every aspect of...

Representing the consumer truth
Sue Unerman

A year ago my co-author Jonathan Salem Baskin told Economist Summit delegates that the job of marketing was to represent...

 
 
Jobs of the Week

Sales Manager, Travelzoo (Europe) Ltd

£30-£50k basic depending on experience, Holborn, London

Senior Sales Manager - Digital Publishing, Ingenia-partners

£50 - £60k base with 80k + OTE, East London

Agency Account Manager, Brook Street

Realistic OTE £50,000 plus Excellent benefits, Surrey/South London

Account Manager - Sales Executive, Carreras Lathane Associates - CLA

£28000 - £30000 per annum + £28k-£30k+comm., South West London

Account Manager - Sales Executive, Carreras Lathane Associates - CLA

£18000 - £20000 per annum + comm., West End

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