Friday 17 December 2010

Breaking news from Brand Republic - 2011 adspend, Vizeum, Trading Places, Thomson, online retail sales, Metro Bank, social networkers, magazine subscriptions

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Latest news
Adspend forecast for 2011 revised upwards
Adspend forecast for 2011 revised upwards
by Daniel Farey-Jones
17 December 2010, 09:25AM
The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".
Vizeum scoops £9m Pfizer UK media business
Vizeum scoops £9m Pfizer UK media business
by Katherine Levy
16 December 2010, 03:50PM
Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over-the-counter medicine brands.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Staff
17 December 2010, 08:30AM
Onwards and upwards... MediaCom's Jane Ratcliffe and Global's Stephen Miron are both moving into bigger roles as Brand Republic rounds up this week's industry moves in advertising, marketing and media.
TUI revamps Thomson marketing strategy
TUI revamps Thomson marketing strategy
by Alex Brownsell
17 December 2010, 08:30AM
TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales in the crucial January holiday booking period.
Internet now accounts for 10.5% of all retail sales
Internet now accounts for 10.5% of all retail sales
by Ed Owen
17 December 2010, 08:30AM
Official retail figures for November show internet sales at an all-time high, accounting for 10.5% of total retails sales in the UK - up 2.6 percentage points year on year.
Metro Bank accelerates branch opening programme
Metro Bank accelerates branch opening programme
by Alex Brownsell
17 December 2010, 08:30AM
Metro Bank is accelerating its roll-out plans, claiming it has "exceeded" all annual expectation in its first few months of operation.
Social networkers most influential in driving brand awareness
Social networkers most influential in driving brand awareness
by Katherine Levy
17 December 2010, 08:00AM
Online social "connectors", people who share opinions with their social network, have been found to trigger the most online brand impressions in Europe.
Magazine subscriptions study points to power of Christmas
Magazine subscriptions study points to power of Christmas
by Katherine Levy
17 December 2010, 09:04AM
One in six new magazine subscribers are recruited in the month of December, according to research conducted by magazine trade body the Periodical Publishers Association (PPA).
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
Is advertising a key Christmas ingredient?
Is advertising a key Christmas ingredient?
by Keith Glasspoole
17 December 2010, 08:00AM
Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.
The new era of brand building
The new era of brand building
by Gary Moss
15 December 2010, 08:00AM
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.
Think BR

Reputation matters, to Google

Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands must be more alert than ever



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Also in the news
Guinness cloud pours over New York in latest TV spot
by Sara Kimberley, 16 December 2010, 12:40PM
ITV to move production to Manchester's MediaCityUK
by Loulla-Mae Eleftheriou-Smith, 16 December 2010, 01:34PM
Amnesty launches street art campaign for death row convict
by Sara Kimberley, 16 December 2010, 03:48PM
US sues BP for Deepwater Horizon catastrophe
by Ed Owen, 16 December 2010, 01:51PM
Ofcom investigates Virgin and BT complaints over Sky Sports
by Daniel Farey-Jones, 16 December 2010, 04:25PM
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