Tuesday 21 December 2010

Breaking news from Brand Republic - Proximity, Mark Hunter, Jeremy Clarkson, East Coast Trains, Virgin Atlantic

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Latest news
Proximity lands £50m Lloyds TSB DM account
Proximity lands £50m Lloyds TSB DM account
by Sara Kimberley
20 December 2010, 02:46PM
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
TBWA\London's Hunter leaves UK for Deutsch in the US
TBWA\London's Hunter leaves UK for Deutsch in the US
by Katherine Levy
21 December 2010, 09:35AM
TBWA\London executive creative officer Mark Hunter is leaving the agency and the UK to take up the same role at Lowe & Partners-owned Deutsch in Los Angeles.
Penguin launches Jeremy Clarkson iPad app
Penguin launches Jeremy Clarkson iPad app
by Sarah Shearman
21 December 2010, 09:30AM
Penguin UK has launched the iClarkson iPad app featuring exclusive opinions from the BBC 'Top Gear' presenter Jeremy Clarkson.
East Coast Trains set to appoint AMV BBDO
East Coast Trains set to appoint AMV BBDO
by Sara Kimberley
21 December 2010, 09:40AM
East Coast Trains is set to appoint Abbott Mead Vickers BBDO (AMV) to handle its advertising account following a competitive pitch against Dentsu and The Red Brick Road.
Virgin Atlantic unveils online film for app launch
Virgin Atlantic unveils online film for app launch
by Sara Kimberley
21 December 2010, 10:25AM
Virgin Atlantic has released an online film to promote the launch of its new Flight Tracker iPhone app.
For Goodness Shakes launches £1m push
For Goodness Shakes launches £1m push
by Loulla-Mae Eleftheriou-Smith
21 December 2010, 10:14AM
For Goodness Shakes, the sports recovery drinks brand, has launched a £1m marketing campaign that targets regular sports players and athletes.
Ebay buys German retail site Brands4Friends
Ebay buys German retail site Brands4Friends
by Ed Owen
21 December 2010, 09:45AM
Ebay has agreed to buy German retail website Brands4Friends for $200m (£128m) in cash.
Miniclip to move ad sales to SunChaser
Miniclip to move ad sales to SunChaser
by Daniel Farey-Jones
21 December 2010, 08:00AM
Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online sales house SunChaser after a pitch.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
Sport, movies and the pub: how we spend our leisure time
Sport, movies and the pub: how we spend our leisure time
by YouGov
20 December 2010, 08:00AM
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.
Is advertising a key Christmas ingredient?
Is advertising a key Christmas ingredient?
by Keith Glasspoole
17 December 2010, 08:00AM
Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.
Think BR

Procurement is good for you

Stop being negative about procurement. Research proves it can help agencies, writes WFA's Steve Lightfoot.



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Also in the news
News Corp/BSkyB deal is likely to be passed, says Martin Sorrell
by Arif Durrani and Daniel Farey-Jones, 20 December 2010, 02:21PM
Microsoft and C4 partner for TV ad break innovation
by Sara Kimberley, 20 December 2010, 01:08PM
Product placement to hit UK TV from Feb 2011
by Arif Durrani, 20 December 2010, 12:47PM
Branson 'could sell' majority stake in Virgin Atlantic
by Loulla-Mae Eleftheriou-Smith, 20 December 2010, 01:31PM
Finnair reveals €10m brand overhaul
by Loulla-Mae Eleftheriou-Smith, 20 December 2010, 01:05PM
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