Wednesday, 1 December 2010

Campaign Daily Fix - Aegis Media, Argos, Reebok, Panasonic, EHS 4D

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Campaign Daily Fix
 
01 December 2010  
Latest News
Simon Francis: quits Saatchi & Saatchi
Francis quits Saatchis for Aegis Media EMEA role
Daniel Farey-Jones, 01 December 2010

Simon Francis, the EMEA chief executive of Saatchi & Saatchi, is to join Publicis rival Aegis as EMEA chief executive of Aegis Media early next year.

 
Argos: home-delivery ad banned by the ASA
Argos ad banned for misleading delivery claims
Ed Owen, 01 December 2010

The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned by the advertising watchdog today (1 December) for misleading potential customers.

 
Reebok: ASA bans EasyTone Curve trainers ad
Ad watchdog bans Reebok's bum-toning trainer ads
Loulla-Mae Eleftheriou-Smith, 01 December 2010

The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more...

 
Dynamo: fronts campaign for Panasonic TA-1 Full HD mobile camera
Panasonic launches YouTube campaign for TA-1 device
Sarah Shearman, 01 December 2010

Brave has created a YouTube campaign for the launch of Panasonic's new mobile camera.

 
EHS 4D Group: appoints David Hampshire as creative services director
EHS 4D appoints first creative services director
Sara Kimberley, 01 December 2010

EHS 4D Group has ended its long search for a creative services director by appointing David Hampshire.

 
 
Also in the News
Government looks to brands to fund £250m health scheme
Gemma Charles, 01 December 2010
Celebrities kill Twitter accounts in support of World Aids Day
Sarah Shearman, 01 December 2010
 
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Latest Work
Orangina 'anytime, anywhere' by Fred and Farid
Orangina 'anytime, anywhere' by Fred and Farid Paris
30 November 2010

Orangina has launched its latest ad featuring the human-like animals from previous campaigns and using the drink as a substitute for a variety of household goods such as shampoo.

 
Cascade Brewery Co. 'feel' by Droga5
Cascade 'feel' by Droga5 Sydney
30 November 2010

Cascade Brewery Co has launched a new 60 second TV ad in its home state of Tasmania.

 
Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
Waitrose 'Heston's prize pudding' by Kitcatt Nohr Alexander Shaw
30 November 2010

Waitrose is using social media to develop brand engagement and drive sales over the festive season.

 
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Blogs
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Yesterday I wandered past a shop that was selling more than your average Hoxton curiousities. Congealed ear wax. Thickest Human...

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