Thursday, 16 December 2010

Breaking news from Brand Republic - Mark Cross, AMD, TV ad revenue, Britvic, sales freeze, Very.co.uk, LG, Three

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Mark Cross handed COI's media buying duties
Mark Cross handed COI's media buying duties
by Maisie McCabe
16 December 2010, 08:00AM
Mark Cross is to take board responsibility for media buying at the Central Office of Information, as the beleaguered Government body confirms the departure of Corrine Purton and Jeremy Found.
AMD shortlists agencies for £35m EMEA account
AMD shortlists agencies for £35m EMEA account
by Sara Kimberley
16 December 2010, 09:35AM
Gyro HSR, OgilvyOne and Rapp have all made it on to the shortlist for the Advanced Micro Devices (AMD) £35m EMEA integrated account.
TV ad revenue tipped for up to 8% growth over January and February
TV ad revenue tipped for up to 8% growth over January and February
by Maisie McCabe
16 December 2010, 08:30AM
Media agencies suggest TV ad revenues could rise by up to 8% year on year in January and February 2011, though it is still unclear whether the bumper haul will continue further into the New Year.
Britvic hires international marketing director
Britvic hires international marketing director
by Loulla-Mae Eleftheriou-Smith
16 December 2010, 09:20AM
Soft-drinks manufacturer Britvic has hired Pamela Bower-Nye to the new role of international marketing director.
Cold weather expected to trigger sales freeze
Cold weather expected to trigger sales freeze
by Ed Owen
16 December 2010, 12:01AM
A second cold snap will be disastrous for retailers in the run-up to Christmas, particularly in the south, as shoppers of habit will be unable to reach their favoured shopping haunts, new research suggests.
Very.co.uk launches Christmas ad to promote its sale
Very.co.uk launches Christmas ad to promote its sale
by Sara Kimberley
16 December 2010, 09:21AM
Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run-up to Christmas.
LG calls global digital pitch
LG calls global digital pitch
by Staff
16 December 2010, 09:05AM
SEOUL - Korean electronics brand LG has called a pitch for its digital business.
Three removes data download cap for smartphones
Three removes data download cap for smartphones
by Ed Owen
16 December 2010, 08:00AM
Mobile operator Three is the only UK mobile operator to remove the download cap from its payment plans for smartphones, allowing its customers unlimited 3G internet access.
Web leaders debate the use of paywalls, Twitter and internet TV in 2011
Web leaders debate the use of paywalls, Twitter and internet TV in 2011
by Arif Durrani
16 December 2010, 08:30AM
The success of The Times paywall has shown it is possible to achieve greater revenue with quality content than via advertising, but raises questions about the influence of such titles in the future, according to Suranga Chandratillake, chief executiv...
Robson Brown resurfaces
Robson Brown resurfaces
by Maisie McCabe
16 December 2010, 09:00AM
The directors of Newcastle-based full service agency Robson Brown have re-launched the business, after buying the image rights from the administrator in a move that is expected to save the jobs of about 40 staff.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
Intelligence
The new era of brand building
The new era of brand building
by Gary Moss
15 December 2010, 08:00AM
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.
A UK snapshot: Digital is dead. Long live Digital
A UK snapshot: Digital is dead. Long live Digital
by Amali de Alwis and Simon Wood
13 December 2010, 08:00AM
Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.
Think BR

Reputation matters, to Google

Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands must be more alert than ever



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by Loulla-Mae Eleftheriou-Smith, 15 December 2010, 11:31AM
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Coke and Pepsi battle it out for X Factor US sponsorship
by Loulla-Mae Eleftheriou-Smith, 15 December 2010, 12:45PM
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by Staff, 15 December 2010, 10:00AM
Top media brands of the year 2010
by Nicola Clark, 15 December 2010, 11:00AM
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