Wednesday, 15 December 2010

Digital AM - Lynx, Zoopla, Br app chart, PlayStation, Google, plus The Wall > Vodafone gets itself in a tweest

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Lynx backs iAds in £8m campaign
Lynx backs iAds in £8m campaign
by Loulla-Mae Eleftheriou-Smith
15 December 2010, 11:31AM
Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.
Zoopla secures cash for marketing investment
Zoopla secures cash for marketing investment
by Daniel Farey-Jones
15 December 2010, 11:51AM
Property website Zoopla.co.uk has raised £3.25m to invest in a fresh advertising push in January.
Argos tops BR app chart
Argos tops BR app chart
by Daniel Farey-Jones
15 December 2010, 08:50AM
Consumers are downloading the Argos app more than any other, as the Christmas shopping season nears its final furlong, with Kindle also rising through the ranks.
Retailers gamble with stock this Christmas
Retailers gamble with stock this Christmas
by Ed Owen
15 December 2010, 11:00AM
Retailers have chosen to gamble on having too little, rather than too much stock this Christmas, and websites are failing to drive sales, new research suggests.
4oD to launch on PlayStation 3
4oD to launch on PlayStation 3
by Arif Durrani
15 December 2010, 11:14AM
Channel 4 has secured a deal to make 4oD, its video-on-demand platform, one of the first commercial broadcasters to launch on Sony's PlayStation 3 games console.
Think BR: Reputation matters, to Google
Think BR: Reputation matters, to Google
by Rosie Sayers
15 December 2010, 08:00AM
Following Google's recent algorithm changes to combat retailers looking for negative feedback, brands will have to be more alert than ever to bad reviews, writes Reform's Rosie Sayers.
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