Monday, 20 December 2010

Breaking news from Brand Republic - Weetabix, News of the World, Chris Ward, X Factor, Everything Everywhere, WPP

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Latest news
Weetabix reviews £10m ad account
Weetabix reviews £10m ad account
by Sara Kimberley
20 December 2010, 10:38AM
Breakfast cereal company Weetabix is reviewing its £10m advertising account.
News of the World launches iPad app
News of the World launches iPad app
by Sarah Shearman
20 December 2010, 10:35AM
News International has launched an iPad app, which allows users to download The News of the World, and content from its glossy magazine Fabulous and sports pull-out Score.
Chris Ward resurfaces at search specialist Kenshoo
Chris Ward resurfaces at search specialist Kenshoo
by Sara Kimberley
20 December 2010, 09:25AM
Chris Ward, Microsoft's former commercial director, has joined search specialist Kenshoo as UK managing director.
Pepsi beats rival to X Factor US sponsorship
Pepsi beats rival to X Factor US sponsorship
by Loulla-Mae Eleftheriou-Smith
20 December 2010, 09:25AM
Soft-drinks giant PepsiCo has won the sponsorship of 'The X Factor' in the US, beating its rival Coca-Cola, according to reports.
Everything Everywhere appoints broadband marketing chief
Everything Everywhere appoints broadband marketing chief
by Ed Owen
20 December 2010, 09:35AM
Orange and T-Mobile owner Everything Everywhere has appointed Sylvain Thevenot as its broadband marketing director.
WPP expands in Singapore
WPP expands in Singapore
by Ed Owen
20 December 2010, 09:14AM
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk through its advertising agency network Grey, for an undisclosed sum.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
Sport, movies and the pub: how we spend our leisure time
Sport, movies and the pub: how we spend our leisure time
by YouGov
20 December 2010, 08:00AM
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.
Is advertising a key Christmas ingredient?
Is advertising a key Christmas ingredient?
by Keith Glasspoole
17 December 2010, 08:00AM
Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.
Think BR

Procurement is good for you

Stop being negative about procurement. Research proves it can help agencies, writes WFA's Steve Lightfoot.



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Also in the news
Proximity ECD Duncan Gray quits for new venture
by Sara Kimberley, 17 December 2010, 12:25PM
Profero CEO Blunden leaves to become MD of Economist online
by Sara Kimberley, 17 December 2010, 11:30AM
Virgin Media appoints Nigel Gilbert as chief marketing officer
by Sarah Shearman, 17 December 2010, 12:11PM
L'Oréal Luxury launches major foray into online display with YouTube
by Sarah Shearman, 17 December 2010, 11:40AM
Out and About 17 December
by Staff, 17 December 2010, 01:47PM
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