Friday 17 December 2010

Digital AM - L'Oréal, Nick Blunden, Google and MySpace, Pictela, Nokia

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L'Oréal Luxury launches major foray into online display with YouTube
L'Oréal Luxury launches major foray into online display with YouTube
by Sarah Shearman
17 December 2010, 11:40AM
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand digital campaign tomorrow (18 December) with YouTube ads across five European countries.
Profero CEO Blunden leaves to become MD of Economist online
Profero CEO Blunden leaves to become MD of Economist online
by Sara Kimberley
17 December 2010, 11:30AM
Nick Blunden, chief executive of Profero, is leaving the agency to take up the role of managing director and publisher of The Economist online.
Google and MySpace extend search and advertising deal
Google and MySpace extend search and advertising deal
by Sarah Shearman
17 December 2010, 10:50AM
Google and MySpace have renewed and expanded their search and advertising agreement, despite uncertainty over the social networking site's future as part of News Corporation.
AOL acquires ad technology platform Pictela
AOL acquires ad technology platform Pictela
by Sarah Shearman
17 December 2010, 09:30AM
AOL has acquired rich media ad technology platform Pictela, as it looks to boost its suite of premium advertising tools.
Nokia sues Apple for breach of patent
Nokia sues Apple for breach of patent
by Ed Owen
17 December 2010, 09:30AM
Finnish mobile phone giant Nokia has issued a string of copyright claims against rival Apple in the UK, Germany and Netherlands.
Infectious goes social for online sales push
Infectious goes social for online sales push
by Staff
17 December 2010, 10:30AM
Independent record label Infectious Music is launching its new e-commerce site with a social media push offering VIP membership in return for recommendations via Twitter and Facebook.
Arena Media launches social media unit
Arena Media launches social media unit
by Katherine Levy
17 December 2010, 09:40AM
Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full service capability for clients across media, PR and creative build.
Internet now accounts for 10.5% of all retail sales
Internet now accounts for 10.5% of all retail sales
by Ed Owen
17 December 2010, 08:30AM
Official retail figures for November show internet sales at an all-time high, accounting for 10.5% of total retails sales in the UK - up 2.6 percentage points year on year.
Social networkers most influential in driving brand awareness
Social networkers most influential in driving brand awareness
by Katherine Levy
17 December 2010, 08:00AM
Online social "connectors", people who share opinions with their social network, have been found to trigger the most online brand impressions in Europe.
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