Monday 20 December 2010

Marketing Daily - Pepsi to sponsor X Factor US, plus Virgin Atlantic, Diageo, Molson Coors, and Everything Everywhere

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Pepsi beats rival to X Factor US sponsorship
Loulla-Mae Eleftheriou-Smith,
20 December 2010
 

Soft-drinks giant PepsiCo has won the sponsorship of 'The X Factor' in...

Cheryl Cole: rumoured to be joining X Factor US
 
 
Branson 'could sell' majority stake in Virgin Atlantic
Loulla-Mae Eleftheriou-Smith,
20 December 2010
 

Sir Richard Branson is preparing to sell his majority stake in Virgin...

Richard Branson: reportedly considering selling his majority stake in Virgin Atlantic
 
 
Diageo hands chairman additional duties for beer role
Gemma Charles,
20 December 2010
 

Diageo has appointed Brian Duffy, currently chairman for Diageo Ireland and global...

Diageo: hands chairman additional duties for new beer role
 
 
Molson Coors hires Echo as strategic brand partner for Carling
Alex Brownsell,
20 December 2010
 

Brewer Molson Coors has hired design agency Echo as the strategic brand...

Carling: 'you know who your mates are' campaign
 
 
Everything Everywhere appoints broadband marketing chief
Ed Owen,
20 December 2010
 

Orange and T-Mobile owner Everything Everywhere has appointed Sylvain Thevenot as its...

Everything Everywhere: appoints broadband marketing chief
 
 
Charity launches Christmas anti-drink-driving campaign
Alex Brownsell,
20 December 2010
 

Charitable group Campaign Against Drink Driving (CADD) has launched an ad campaign...

CADD: anti-drink-driving campaign
 
 
 
Also in the News
 
Tube strike threatens Boxing Day sales
Ed Owen,
20 December 2010
 
Finnair reveals €10m brand overhaul
Loulla-Mae Eleftheriou-Smith,
20 December 2010
 
Alberto Culver shareholders approve sale to Unilever
Ed Owen,
20 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why buy small?
Bob Willott
 

There's been a lot of acquisition activity in the last month, but curiously not much money has been changing hands....

 
 
It’s Christmas Jim, but not as we know it
Chris J Reed
 

Christmas in Singapore is weird. It's not really Christmas. It's light for a start and its 32 degrees and sunny....

 
 
Get your Groupon
Greg Taylor
 

America is in a group-buying trend that's sure to spread. The fact that market leader Groupon spurned Google's $6bn bid...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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