Tuesday 14 December 2010

Marketing Daily - Top 10 Marketing Mishaps in 2010, plus Audi, easyJet, Motorola, and Adwatch of the Year

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Top Ten Marketing Mishaps of 2010
Nicola Clark,
14 December 2010
 

No year is complete without a marketing mishap and in 2010 there...

Lean Mean Fighting Machine lost the Dr Pepper and Coke Zero accounts
 
 
Audi marketing director Peter Duffy moves to easyJet
Loulla-Mae Eleftheriou-Smith,
14 December 2010
 

Budget airline easyJet has hired Audi's top marketer Peter Duffy as its...

Peter Duffy: Audi director moves to easyJet
 
 
Stelios forces EasyDate into £4.4m name change
Loulla-Mae Eleftheriou-Smith,
14 December 2010
 

Dating website group EasyDate has agreed to change its brand name to...

Sir Stelios Haji-Ioannou: forced EasyDate to change its brand name
 
 
Motorola on the offensive with New Year relaunch
Ed Owen,
14 December 2010
 

US mobile phone giant Motorola is to undergo a major UK push...

Motorola: 2010 Defy campaign
 
 
Harrods to showcase Lexus hybrid
Ed Owen,
14 December 2010
 

Harrods will showcase the new Lexus hybrid car in its auto window,...

Harrods: to showcase Lexus Hybrid model
 
 
One in five would follow brands for special deals
Ed Owen,
14 December 2010
 

One in five online shoppers would follow brands in social media in...

Online shoppers: one in five would use social media in return for special deals
 
 
 
Also in the News
 
Adwatch of the year 2010: Highest recall across the year
Gail Kemp,
13 December 2010
 
Volkswagen to launch Discovery Channel idents
Sarah Shearman,
14 December 2010
 
O2 hosts world's fastest digital pantomime
Ed Owen,
14 December 2010
 
Nokia launches music production app
Ed Owen,
13 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
THE PLUMBER AND NIGEL BOGLE
Dave Trott
 

I was having lunch with Alan Thompson who runs the Haystack Group. They're a new-business intermediary that places hundreds of...

 
 
What's Your Biggest Fear About Career Change?
Rachel Brushfield
 

20 Common fears about career change   Career change can be scary - here are some of the most common...

 
 
PARTNERSHIP MARKETING from around the world part 9
Chris J Reed
 

Skechers USA, a global leader in the footwear industry and the number two footwear brand in the United States, recently announced...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Up to £37k + benefits, Central London
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