Monday 13 December 2010

Breaking news from Brand Republic - OgilvyOne, Top 10 worst celebrity ads, Delayed Gratification, Coca-Cola, Paper Round

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Latest news
OgilvyOne appoints de la Fosse and Wilson as joint creative chiefs
OgilvyOne appoints de la Fosse and Wilson as joint creative chiefs
by Ed Owen
13 December 2010, 08:30AM
Charlie Wilson and Emma de la Fosse are to be joint creative executive directors for OgilvyOne, effective from next month.
Top 10 worst celebrity ads
Top 10 worst celebrity ads
by Staff
13 December 2010, 08:00AM
Jedward are making ads, need we say more?
Time Out editor launches mag as antidote to 'throwaway media'
Time Out editor launches mag as antidote to 'throwaway media'
by Katherine Levy
13 December 2010, 09:35AM
Time Out's international editor Marcus Webb is launching a premium-priced quarterly magazine that promises to be the opposite of fast-paced "throwaway" media.
Coca-Cola hands Universal McCann EMEA search account
Coca-Cola hands Universal McCann EMEA search account
by Sara Kimberley
13 December 2010, 08:55AM
Universal McCann has picked up the Coca-Cola paid search account for EMEA.
Paper Round (13 December) - Which clients are advertising in the national press?
Paper Round (13 December) - Which clients are advertising in the national press?
by Sarah Johnson
13 December 2010, 09:30AM
Brands get on board with scanning vouchers for smartphones across the press while Saga aims a bespoke ad at Daily Telegraph readers.
Think BR: ICO cracks down on data breaches
Think BR: ICO cracks down on data breaches
by Phil James
13 December 2010, 08:00AM
Brands and agencies will have to keep a close eye on the data they use as the Information Commissioner's Office reveals a new hard-line approach, writes Phil James, senior associate in Lewis Silkin's Media, Brands & Technology team.
Barcelona signs up first commercial shirt sponsor in 111-year history
Barcelona signs up first commercial shirt sponsor in 111-year history
by John Reynolds
10 December 2010, 04:18PM
Barcelona football club has signed up non-profit organisation Qatar Foundation as the first commercial shirt sponsor in its 111-year history.
Engine acquires second US agency
Engine acquires second US agency
by Sara Kimberley
13 December 2010, 09:43AM
Engine USA has acquired its second agency, a 35-strong outfit called Noise that specialises in reaching 16- to 34-year-olds, for an undisclosed sum.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
A UK snapshot: Digital is dead. Long live Digital
A UK snapshot: Digital is dead. Long live Digital
by Amali de Alwis and Simon Wood
13 December 2010, 08:00AM
Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.
How are real mums' online tastes evolving?
How are real mums' online tastes evolving?
by Julie Forey
10 December 2010, 08:00AM
Online mums are unafraid to try out new technology to help them juggle their busy lives, according to new research from Microsoft Advertising's research, data and analytics team.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



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Also in the news
Davina McCall dons hot pants to promote Sky1 dance show
by Sara Kimberley, 10 December 2010, 02:30PM
Wrigley to launch three new variants in 2011
by John Reynolds, 10 December 2010, 12:21PM
Royal engagement fails to provide newspaper lift
by John Reynolds, 10 December 2010, 01:28PM
Murdoch's digital newspaper The Daily put back until next year
by John Reynolds, 10 December 2010, 11:21AM
Brands are failing to integrate email with social media
by Sarah Shearman, 10 December 2010, 10:38AM
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