Thursday 9 December 2010

Breaking news from Brand Republic - The X Factor, Kellogg, Tesco, DMA Awards, Tourism Ireland

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Latest news
Ofcom to open investigation into The X Factor
Ofcom to open investigation into The X Factor
by Maisie McCabe
09 December 2010, 09:41AM
ITV faces an Ofcom probe after 'X Factor' presenter Dermot O'Leary broke regulations by suggesting viewers could go online to download tracks from guest performers Diana Vickers and Michael Buble.
Kellogg appoints Harrison as permanent marketing director
Kellogg appoints Harrison as permanent marketing director
by John Reynolds
09 December 2010, 09:10AM
Kellogg has appointed interim marketing director Peter Harrison as its permanent top UK marketer.
Tesco clubcard push topples website
Tesco clubcard push topples website
by Ed Owen
09 December 2010, 09:13AM
Frantic shopping brought Tesco's Christmas clubcard website offer to a standstill earlier this week, as consumers chose to redeem a Christmas offer at the last-minute.
AIS lands DMA Awards Grand Prix
AIS lands DMA Awards Grand Prix
by Sara Kimberley
09 December 2010, 09:45AM
Archibald Ingall Stretton (AIS) has scooped the Grand Prix at the 2010 DMA Awards for its O2 3D England rugby campaign.
Tourism Ireland in social media push
Tourism Ireland in social media push
by Sara Kimberley
09 December 2010, 07:00AM
Tourism Ireland is hoping to make a splash on Twitter by encouraging people to tweet about what makes them Irish.
Bauer Media appoints fashion exec to head luxury e-commerce site
Bauer Media appoints fashion exec to head luxury e-commerce site
by Katherine Levy
09 December 2010, 09:20AM
Bauer Media has appointed luxury fashion executive Linda Peters as managing director of its luxury e-commerce site Cocosa.com
Orlov storms Christmas bestseller lists
Orlov storms Christmas bestseller lists
by Ed Owen
09 December 2010, 10:21AM
The Simples Life, the pseudo-autobiography of fictional meerkat Aleksandr Orlov, which featured in the comparethemarket.com ads, is proving a Christmas hit.
Hovis man to head Premier Foods marketing
Hovis man to head Premier Foods marketing
by Ed Owen
09 December 2010, 08:29AM
Hovis marketing director Jon Goldstone has been appointed as Premier Foods' first group marketing director.
Campaign Annual 2010 - the winners' roll-call
Campaign Annual 2010 - the winners' roll-call
by Campaign Staff
09 December 2010, 09:55AM
Adam & Eve has been named as Campaign's Advertising Agency of the Year for 2010 after combining a strong new-business performance with the creation of talked-about campaigns for the likes of John Lewis.
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Intelligence
The evolution of decision making
The evolution of decision making
by Richard Morris
08 December 2010, 08:00AM
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
Marketers need to catch up with the multi-screen consumer
Marketers need to catch up with the multi-screen consumer
by Alison Fennah
06 December 2010, 08:00AM
Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



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Also in the news
Cineworld to move £3m media account out of Starcom
by Katherine Levy, 08 December 2010, 12:30PM
Live Corrie special to deliver ITV more than £100,000 per ad
by Maisie McCabe, 08 December 2010, 10:55AM
Seat airs first branded online TV programme
by Sara Kimberley, 08 December 2010, 12:01PM
Haymarket's Rupert Heseltine on his first year in office
by Arif Durrani, 08 December 2010, 12:40PM
Tesco and Sainsbury's strong performers in November
by John Reynolds, 08 December 2010, 11:46AM
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