Friday 3 December 2010

Media AM - Product placement, News Corp, Auto Trader, Harry Potter, Trading Places, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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American Idol: Coca-Cola product placement
British TV will host product placement in 2011
Arif Durrani and Maisie McCabe, 03 December 2010

Product placement in British films, TV series, entertainment shows and sports programmes...

  
News Corp offers guarantees to EC on Sky merger
News Corp offers guarantees to EC on Sky merger
Maisie McCabe, 02 December 2010

News Corporation has offered a number of guarantees in order to try...

  
Auto Trader: smartphone app
Fiat trials Auto Trader mobile ad format
Sarah Shearman, 03 December 2010

Fiat has teamed up with Auto Trader to be the first advertiser...

  
Sony Playstation: Kids' Club ad
Harry Potter fever helps PlayStation deliver one million impacts
Katherine Levy, 03 December 2010

The new Harry Potter film helped a Sony PlayStation ad deliver one...

  
Clive Milner: chief operating officer of News International steps down
Trading Places: This week's people moves in advertising, marketing and media
Staff, 03 December 2010

News International and the COI lose key executives, while Saatchis and Aegis...

  
The Daily Telegraph: Free Waitrose chocolates tomorrow
Paper Round (03 December) - Which clients are advertising in the national press?
Sarah Johnson, 03 December 2010

Sales on Christmas decorations start early this year while brands send consumers...

  
*   Also in the News
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Internet Christmas paves the way for media owners' e-tail future
Stephen Armstrong, 02 December 2010
Jana Bennett to move to BBC Worldwide
Maisie McCabe, 02 December 2010
PPA launches Future of Publishing resource
Katherine Levy, 02 December 2010
ABC to publish digital edition figures alongside print circulation
John Reynolds, 02 December 2010
Dreams appoints Starcom MediaVest Group to £35m account
Maisie McCabe, 02 December 2010
Lagardère considers sale of Elle and international titles
Katherine Levy, 02 December 2010
 

The Big Digital Debate

The Big Digital Debate
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Blogs & Forums
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BBC donkeys on the pitch, ITV foxes in the jungle
Ivan Clark

So the BBC saw fit to run a docustory about corruption within FIFA in a week we are at...

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Beatles For Sale
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I love The Beatles. I really, really do. And it's not simply because of their glorious music. It's all the...

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Luckily for me I live 8,000 miles away from all the Royal Wedding hype. They just don't care here. It...

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   As I watched the F1 season close another chapter in its extraordinary history, I realised what a remarkable thing...

 
 
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