Friday, 3 December 2010

Media AM - Product placement, News Corp, Auto Trader, Harry Potter, Trading Places, Paper Round

Having trouble viewing this? View in web browser View text-only version
*
 
Media AM Bulletin
 
 
 
*   Latest News
*
American Idol: Coca-Cola product placement
British TV will host product placement in 2011
Arif Durrani and Maisie McCabe, 03 December 2010

Product placement in British films, TV series, entertainment shows and sports programmes...

  
News Corp offers guarantees to EC on Sky merger
News Corp offers guarantees to EC on Sky merger
Maisie McCabe, 02 December 2010

News Corporation has offered a number of guarantees in order to try...

  
Auto Trader: smartphone app
Fiat trials Auto Trader mobile ad format
Sarah Shearman, 03 December 2010

Fiat has teamed up with Auto Trader to be the first advertiser...

  
Sony Playstation: Kids' Club ad
Harry Potter fever helps PlayStation deliver one million impacts
Katherine Levy, 03 December 2010

The new Harry Potter film helped a Sony PlayStation ad deliver one...

  
Clive Milner: chief operating officer of News International steps down
Trading Places: This week's people moves in advertising, marketing and media
Staff, 03 December 2010

News International and the COI lose key executives, while Saatchis and Aegis...

  
The Daily Telegraph: Free Waitrose chocolates tomorrow
Paper Round (03 December) - Which clients are advertising in the national press?
Sarah Johnson, 03 December 2010

Sales on Christmas decorations start early this year while brands send consumers...

  
*   Also in the News
*
Internet Christmas paves the way for media owners' e-tail future
Stephen Armstrong, 02 December 2010
Jana Bennett to move to BBC Worldwide
Maisie McCabe, 02 December 2010
PPA launches Future of Publishing resource
Katherine Levy, 02 December 2010
ABC to publish digital edition figures alongside print circulation
John Reynolds, 02 December 2010
Dreams appoints Starcom MediaVest Group to £35m account
Maisie McCabe, 02 December 2010
Lagardère considers sale of Elle and international titles
Katherine Levy, 02 December 2010
 

The Big Digital Debate

The Big Digital Debate
request.sPromoBody

Read more

 
 
Blogs & Forums
Latest Blog Entries
BBC donkeys on the pitch, ITV foxes in the jungle
Ivan Clark

So the BBC saw fit to run a docustory about corruption within FIFA in a week we are at...

It’s all about the team
Ben Hughes

  I have just been on the most amazing trip to Argentina. Buenos Aires to be exact. Watching the world's...

How Twitter is boosting TV ratings
Sue Unerman

For most of the twenty-first century, trendspotters have been talking about personalisation: media tailored for you and delivered when and...

Cigarettes in brown paper, bad for smokers?
Ivan Clark

I am a smoker, one brand only, Marlboro Reds. Does that statement count as advertising? Soon, if...

How to turn consumer vice into public good
Sue Unerman

The Fable of the Bees, or Private Vices: Publick Benefits, is an essay written in the eighteenth century suggesting the...

Defining moments
Ben Hughes

   The X Factor is compulsory viewing for all households containing teenagers. I have 18 year-old twins, and thus stand...

Do advertisers want to be in Times paywall club?
Arif Durrani

Hollywood 's take on the relentless rise of Facebook in The Social Network is set to pass a milestone of its...

Local TV: a tale of two cities
Sue Unerman

Jeremy Hunt, minister for culture, media and sport, thinks City TV is the way forward for the UK media scene....

Beatles For Sale
Mark Pearson, TDA

I love The Beatles. I really, really do. And it's not simply because of their glorious music. It's all the...

I HATE the Royal Wedding
Chris J Reed

Luckily for me I live 8,000 miles away from all the Royal Wedding hype. They just don't care here. It...

When it comes to promotion, Bernie’s got the right formula...
Ben Hughes

   As I watched the F1 season close another chapter in its extraordinary history, I realised what a remarkable thing...

 
 
Jobs of the Week
New Business Director - Head of New Business, Carreras Lathane Associates - CLA
£55000 per annum + 40% ote = car/allow., Hertfordshire
Account Director - Account Director, Carreras Lathane Associates - CLA
£40000 - £45000 per annum + comm, London
Head of Sales - B2B Exhibitions, Formula Won
£up to 45k + 30% commission, London
Field Sales Executive - Independent Newspaper Publisher, Formula Won
£25k + commission, London
Sales Manager - Dubai, Formula Won
£37.5-42k TAX FREE + comm, Dubai
Search More Jobs
 
 
To Guarantee delivery, add us to your address book. ( How? )
Manage my bulletins Send to a friend Unsubscribe to this bulletin
  Home     News     About Us     Contact Us     Advertising     My Media Week     Log in  
 
  Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing  
© Haymarket 1957 - 2010 All rights reserved

No comments:

Post a Comment