Tuesday, 7 December 2010

Digital PM - Stella Artois, Demand Media, Greentomatocars, Simonseeks, BR app chart, Anti-social networks

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Stella Artois launches Christmas-themed iAd
Stella Artois launches Christmas-themed iAd
by Sarah Shearman
07 December 2010, 12:20PM
Stella Artois has launched a Christmas-themed campaign on Apple's mobile advertising platform iAd, building on its 'Ice Lounge' TV ad by Mother.
Demand Media hires Hewitt in European strategy role
Demand Media hires Hewitt in European strategy role
by Loulla-Mae Eleftheriou-Smith
07 December 2010, 12:10PM
Dan'l Hewitt, formerly director of digital strategy at Vice Media, is moving to Demand Media as the company's European strategic account director, with immediate effect.
Greentomatocars in online and outdoor push
Greentomatocars in online and outdoor push
by Sara Kimberley
07 December 2010, 11:45AM
Environmentally-friendly taxi service Greentomatocars is launching its first campaign since handing its ad account to Dentsu London.
Simonseeks.com to debut £2m TV campaign
Simonseeks.com to debut £2m TV campaign
by Loulla-Mae Eleftheriou-Smith
07 December 2010, 11:55AM
Simon Seeks, the travel reviews website, is launching a £2m national TV advertising campaign in a bid to earn consumer trust and promote its offering to a wider audience.
Waitrose and Jamie Oliver vie for cooks' digital affections
Waitrose and Jamie Oliver vie for cooks' digital affections
by Daniel Farey-Jones
07 December 2010, 04:12PM
Waitrose's Christmas app has broken into the BR app chart, while celebrity chef Jamie Oliver has made a higher entry with his new Jamie's Recipes app.
Quality, not quantity: the dawn of the anti-social networks
Quality, not quantity: the dawn of the anti-social networks
by Chris Tryhorn
07 December 2010, 11:39AM
Is it possible to have too many friends? Some of Silicon Valley's finest brains think so, which is why niche networks like Path and Diaspora are springing up to allow users to share their lives more openly with a trusted inner-circle
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Also in the news
Heineken to sell branded goods via Facebook shop
by Andrew McCormick, 07 December 2010, 08:00AM
Google boosts 'nicer' brands with algorithm changes
by Sarah Shearman, 07 December 2010, 08:00AM
YouTube raids ITV for top marketer to bolster ad offering
by John Reynolds, 07 December 2010, 08:00AM
Agencies aim to heat up needy Londoners with festive tweets
by Sarah Shearman, 07 December 2010, 09:00AM
Sky pulls the plug on online music service
by Daniel Farey-Jones, 07 December 2010, 10:40AM
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