Friday 10 December 2010

Breaking news from Brand Republic - Audi, best celebrity ads, Nicola Mendelsohn, 2010 magazine launches, Asics

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Audi to launch A7 Sportback ads during X Factor final
Audi to launch A7 Sportback ads during X Factor final
by Alex Brownsell
10 December 2010, 08:00AM
Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV1 this weekend (12 December).
Top 10 best celebrity ads 2010
Top 10 best celebrity ads 2010
by Staff
10 December 2010, 08:00AM
From comedians to cartoon characters and even dictators, this years celebrity endorsements have included the brilliant and the bizarre.
Karmarama's Nicola Mendelsohn to be next president of IPA
Karmarama's Nicola Mendelsohn to be next president of IPA
by Sarah Shearman
09 December 2010, 05:21PM
Nicola Mendelsohn, chairman and partner of Karmarama has been nominated by the IPA Council to succeed Rory Sutherland, vice chairman of Ogilvy Group UK, as president of the IPA next year.
New magazines begin to arrive as 'slow' recovery begins
New magazines begin to arrive as 'slow' recovery begins
by Katherine Levy
10 December 2010, 08:30AM
FIPP, the global magazine body, has tracked 106 cross-border magazine launches in the 12 months to September 2010, suggesting a tentative industry recovery is underway.
Asics hunts for the face of its women's running range
Asics hunts for the face of its women's running range
by Sarah Shearman
09 December 2010, 04:43PM
Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its Ayami women's sportswear range.
Trading Places (10 Dec): This week's people moves in advertising, marketing and media
Trading Places (10 Dec): This week's people moves in advertising, marketing and media
by Katherine Levy
10 December 2010, 09:25AM
PHD UK welcomes back Mark Holden from its Australia division, following a promotion and Cheil UK makes a big hire. Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
Think BR: Navigating change
Think BR: Navigating change
by Lawson Muncaster
09 December 2010, 02:15PM
Technology is driving structural change in the newspaper industry, but the printed product remains the soul of the brand, writes Lawson Muncaster, managing director at City AM.
Professionals adopt mobile web faster than consumers
Professionals adopt mobile web faster than consumers
by Sarah Shearman
09 December 2010, 04:01PM
Business professionals are embracing the mobile web faster than consumers, with 60% of them using their handsets to browse content, according to research by FT.com.
Sony launches Walkman experiential campaign
Sony launches Walkman experiential campaign
by Ed Owen
10 December 2010, 09:10AM
Sony will launch a series of Walkman "studio" booths in shopping centres around the UK, in an attempt to raise the profile of the Walkman brand to younger shoppers.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The evolution of decision making
The evolution of decision making
by Richard Morris
08 December 2010, 08:00AM
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
Marketers need to catch up with the multi-screen consumer
Marketers need to catch up with the multi-screen consumer
by Alison Fennah
06 December 2010, 08:00AM
Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



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Also in the news
OFT outlines strategy to protect consumers online
by Sarah Shearman, 09 December 2010, 01:00PM
Millie's Cookies launches charity X Factor cookies
by Loulla-Mae Eleftheriou-Smith, 09 December 2010, 12:30PM
Tottenham 1 Arsenal 0 - Sugar tops old rival
by Maisie McCabe, 09 December 2010, 12:05PM
Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account
by Matt Williams, 09 December 2010, 12:00PM
HMV gambles on Christmas as it reports £40m loss
by Ed Owen, 09 December 2010, 11:13AM
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