Friday 10 December 2010

Marketing Daily - Audi, Wrigley, Virgin Atlantic, Freixenet, and Sony

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Audi to launch A7 Sportback ads during X Factor final
Alex Brownsell,
10 December 2010
 

Audi is to launch a TV ad for its A7 Sportback model...

Audi: TV ad for the A7 Sportback launches during The X Factor live final
 
 
Wrigley to launch three new variants in 2011
John Reynolds,
10 December 2010
 

Wrigley is bidding to lure in new consumers with a trio of...

Wrigley: three gum variants to be launched next year
 
 
Virgin Atlantic teams up with SABMiller brands for exclusive agreement
Gemma Charles,
10 December 2010
 

Virgin Atlantic has signed a deal with SABMiller which will see the...

Grolsch: SABMiller brand
 
 
Freixenet returns to its Barcelona roots for global ad campaign
Gemma Charles,
10 December 2010
 

Freixenet has unveiled a new global positioning aimed at highlighting the Cava...

Freixenet returns to its Barcelona roots for global ad campaign
 
 
Sony launches Walkman experiential campaign
Ed Owen,
10 December 2010
 

Sony will launch a series of Walkman "studio" booths in shopping centres...

Walkman E series: Sony launches experiential marketing drive
 
 
Asics hunts for the face of its women's running range
Sarah Shearman,
09 December 2010
 

Asics, the athletics brand, is launching a pan-European digital campaign to find...

Asics: hunts for the face of its women's running range
 
 
 
Also in the News
 
Creative Agency of the Year: Adam & Eve
Alex Brownsell,
10 December 2010
 
Media Agency of the Year: PHD
Nicola Clark,
10 December 2010
 
Makro to uses Twitter auction for Christmas
Ed Owen,
10 December 2010
 
Facebook billionaire Zuckerberg to donate half his wealth to charity
Ed Owen,
10 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Newcastle United: damned again
Chris J Reed
 

Just when you think things are picking up Newcastle United shoot themselves in the foot again! Oh for a foreign...

 
 
Social Media 2010 Legacy 2 - Wikipedia, transparency and privacy
Hugh Salmon
 

I already had Transparency and Privacy down as a discussion point but the recent torrent of media comment about Wikileaks...

 
 
Rise up and defend the brand of freedom
Chris J Reed
 

Forget about your glitzy marketing campaigns, forget about your celebrity endorsements if your brand really stands for freedom you will...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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up to £30k dep on exp,
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Attractive salary + bonus + benefits, Dubai, United Arab Emirates
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