Thursday 16 December 2010

Marketing Daily - Marketing has a new Editor, plus Toyota, Britvic, Holiday Inn, and X Factor U.S.

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Noelle McElhatton appointed editor of Marketing
Staff,
15 December 2010
 

Haymarket Brand Media has appointed Noelle McElhatton as editor of Marketing. She...

Noelle McElhatton: appointed editor of Marketing:
 
 
Toyota recruits Supergrass singer Gaz Coombes for TV ad
Alex Brownsell,
16 December 2010
 

Toyota is launching a TV ad campaign for its Yaris model featuring...

Toyota: TV ad features former Supergrass singer Gaz Coombes, above, left
 
 
Britvic hires international marketing director
Loulla-Mae Eleftheriou-Smith,
16 December 2010
 

Soft-drinks manufacturer Britvic has hired Pamela Bower-Nye to the new role of...

Simon Stewart: Britvic’s group marketing director
 
 
Hyundai readies 'modern premium' brand strategy
Alex Brownsell,
16 December 2010
 

Hyundai is to roll-out a new brand strategy in the New Year...

Hyundai: readies 'modern premium' brand strategy
 
 
Holiday Inn to sell £20.12 rooms in Olympic promotion
Loulla-Mae Eleftheriou-Smith,
16 December 2010
 

Holiday Inn will offer rooms for £20.12 on 20 December, in a...

Holiday Inn: unveils £20.12 London Olympics promotiomn
 
 
Three removes data download cap for smartphones
Ed Owen,
16 December 2010
 

Mobile operator Three is the only UK mobile operator to remove the...

The One Plan: Three removes download cap from its payment plans
 
 
 
Also in the News
 
Cold weather expected to trigger sales freeze
Ed Owen,
16 December 2010
 
Budget airlines' online customer experience falls short
Sarah Shearman,
15 December 2010
 
Coke and Pepsi battle it out for X Factor US sponsorship
Loulla-Mae Eleftheriou-Smith,
15 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Get your Groupon
Greg Taylor
 

America is in a group-buying trend that's sure to spread. The fact that market leader Groupon spurned Google's $6bn bid...

 
 
Shape what’s to come
Greg Taylor
 

As brand sponsors for the first ever TEDWomen conference, Levi's asked 50 inspiring young women from across the globe to...

 
 
What dogs hear
Ian Moore
 

I imagine you've seen the cartoon about what dogs really hear, and the communication lesson it teaches, but I watched...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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