Tuesday 7 December 2010

Digital AM - Google, Heineken, YouTube, Saint@RKCR/Y&R, Sky, plus The Wall > Viral parents

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Latest news
Google boosts 'nicer' brands with algorithm changes
Google boosts 'nicer' brands with algorithm changes
by Sarah Shearman
07 December 2010, 08:00AM
Brands with poor online customer relations are to be penalised by Google following changes to its search engine.
Heineken to sell branded goods via Facebook shop
Heineken to sell branded goods via Facebook shop
by Andrew McCormick
07 December 2010, 08:00AM
Heineken is launching a Facebook store selling a range of branded merchandise, as part of a fresh unified global marketing strategy.
YouTube raids ITV for top marketer to bolster ad offering
YouTube raids ITV for top marketer to bolster ad offering
by John Reynolds
07 December 2010, 08:00AM
YouTube is stepping up its efforts to wrestle display adspend away from rival TV broadcasters during 2011.
Agencies aim to heat up needy Londoners with festive tweets
Agencies aim to heat up needy Londoners with festive tweets
by Sarah Shearman
07 December 2010, 09:00AM
Saint@RKCR/Y&R and RKCR/Y&R have devised a 'Twitter Knitter' initiative to warm up Camden locals.
Sky pulls the plug on online music service
Sky pulls the plug on online music service
by Daniel Farey-Jones
07 December 2010, 10:40AM
BSkyB is to close its online music streaming and download service Sky Songs in February due to disappointing customer take-up.
Google unveils new Android phone
Google unveils new Android phone
by Ed Owen
06 December 2010, 05:17PM
Google today released the latest version of its Android smartphone platform, 2.3 and dubbed Gingerbread, to be released on a new version of Google-branded Nexus S phones, developed by Samsung.
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Marketing chiefs say in-house PRs should not handle social media
@gordonmacmillan
07/12/2010
A Coalition Christmas - broken promises says Labour
@gordonmacmillan
07/12/2010
My dad's venture in viral (part 2)
Chris Quigley
07/12/2010
Can you become influential on Twitter merely by Tweeting a lot?
Adriaan Pelzer
06/12/2010
How you can shape the future of digital advertising - Part II
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06/12/2010
Why LinkedIn is the social network Facebook will never kill
The Wall blog
06/12/2010
Valuations for Twitter soar to the $5b range
@gordonmacmillan
03/12/2010
Auto follow? Who do you follow and why?
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03/12/2010
BBC advice to staff on Fifa decison: do not seek comment on social media
@gordonmacmillan
03/12/2010
The global Viral Video Chart: TAC car smash, Coke Xmas, Megan Fox and Axe Shower Girls
Polly Becker
03/12/2010
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