Wednesday 8 December 2010

Breaking news from Brand Republic - TV hangover, Agent Provocateur, AskMen, Diageo, Vodafone

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Latest news
TV soaps urged to show bad side of booze
TV soaps urged to show bad side of booze
by Gemma Charles
08 December 2010, 12:01AM
Soaps are guilty of glorifying alcohol consumption by portraying it largely in a positive light, according to a new study by alcohol awareness charity Drinkaware.
Grape lands Agent Provocateur digital brief
Grape lands Agent Provocateur digital brief
by Sara Kimberley
08 December 2010, 08:00AM
Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first social media account.
IGN Entertainment relaunches AskMen
IGN Entertainment relaunches AskMen
by Katherine Levy
08 December 2010, 07:00AM
IGN Entertainment has unveiled a new look for the men's lifestyle website AskMen for the first time since its launch in 2008.
Diageo calls on Reds stars for Smirnoff campaign
Diageo calls on Reds stars for Smirnoff campaign
by John Reynolds
08 December 2010, 08:00AM
Diageo's flagship Smirnoff brand has launched an above-the-line campaign featuring three stars of Manchester United playing a surreal game of football above and below water.
Vodafone launches F1 video in social media push
Vodafone launches F1 video in social media push
by Sarah Shearman
08 December 2010, 08:00AM
Vodafone has released an online video today featuring the Vodafone McLaren Mercedes Formula 1 drivers Lewis Hamilton and Jenson Button as part of its Vodafone Racing Facebook campaign.
Travelodge looks to digital donation box in charity push
Travelodge looks to digital donation box in charity push
by Loulla-Mae Eleftheriou-Smith
08 December 2010, 08:00AM
Travelodge, the hotel chain, is to encourage people making online bookings to round up their bill to the nearest pound for charity.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
 
Intelligence
The evolution of decision making
The evolution of decision making
by Richard Morris
08 December 2010, 08:00AM
How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.
Marketers need to catch up with the multi-screen consumer
Marketers need to catch up with the multi-screen consumer
by Alison Fennah
06 December 2010, 08:00AM
Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



 

Also in the news
VCCP wins Burton's Foods advertising account
by Matt Williams, 07 December 2010, 12:24PM
Cinema advertising veteran Peter Howard-Williams dies
by Katherine Levy, 07 December 2010, 04:10PM
Waitrose and Jamie Oliver vie for cooks' digital affections
by Daniel Farey-Jones, 07 December 2010, 04:12PM
Robson Brown ceases trading
by Maisie McCabe, 07 December 2010, 02:55PM
Latest Blog Entries
PARTNERSHIP MARKETING from around the world part 7
Chris J Reed, 08 December 2010
PARTNERSHIP MARKETING from around the world part 6
Chris J Reed, 08 December 2010
Suddenly I was transformed back to summer 2010…
Chris Arnold, 08 December 2010
The Big Freeze - A Test of Staff Commitment
Neville Upton, 07 December 2010
Just what is Facebook's "best before" date?
darren james, 07 December 2010
SMART PEOPLE UNDERSTAND CONTEXT
Dave Trott, 07 December 2010
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