Thursday 2 December 2010

DM Bulletin from Brand Republic - We Buy Any Car, Best Western, mobile shopping, Young Spark Award

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We Buy Any Car to hire first agency
We Buy Any Car to hire first agency
by Sara Kimberley
02 December 2010, 10:35AM
Fans of the annoyingly catchy We Buy Any Car TV ads could soon be in for a few surprises, following the car-valuation company's decision to appoint an advertising agency.
Best Western kicks off integrated review
Best Western kicks off integrated review
by Matt Williams
02 December 2010, 10:45AM
Best Western, the hotel chain, is looking for an agency to handle its integrated advertising account.
1 in 5 to shop via mobile this Christmas
1 in 5 to shop via mobile this Christmas
by Ed Owen
29 November 2010, 09:30AM
Almost 20% of UK consumers will use mobile handsets to make purchases over the Christmas period, research suggests, with retailers becoming increasingly mobile-ready.
DMA Young Spark Award goes to Jane Holmes
DMA Young Spark Award goes to Jane Holmes
by Sara Kimberley
02 December 2010, 12:30PM
Refreshed Direct's Jane Holmes has beaten four other hopefuls to win the Direct Marketing Association's Young Spark new talent award.
CREATIVE STRATEGY: An idea from RNIB with a happy ending for children
CREATIVE STRATEGY: An idea from RNIB with a happy ending for children
by Simon S Kershaw
02 December 2010, 01:59PM
Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kinds of imagined worlds.
Government seeks 'Fire kills' campaign support from B&Q and Homebase
Government seeks 'Fire kills' campaign support from B&Q and Homebase
by Daniel Farey-Jones
02 December 2010, 12:00PM
DIY retailers B&Q and Homebase are among brands set to be approached by the government to help deliver a fire prevention campaign.
'Paid-for' tweets blur the lines
'Paid-for' tweets blur the lines
by Sarah Shearman
01 December 2010, 12:00AM
Blogs and social media are confusing what constitutes a paid-for space online. Sarah Shearman reports on the legal pitfalls
EHS 4D appoints first creative services director
EHS 4D appoints first creative services director
by Sara Kimberley
01 December 2010, 11:15AM
EHS 4D Group has ended its long search for a creative services director by appointing David Hampshire.
Celebrities kill Twitter accounts in support of World Aids Day
Celebrities kill Twitter accounts in support of World Aids Day
by Sarah Shearman
01 December 2010, 08:30AM
Lady Gaga, Alicia Keys and Justin Timberlake are among celebrity tweeters killing their Twitter accounts to raise awareness for the charity Keep a Child Alive (KCA), as part of today's World Aids Day.
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