Friday, 10 December 2010

Campaign Daily Fix - Mendelsohn new IPA chair, GoCompare.com, Top 10 celeb ads...

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Campaign Daily Fix
 
10 December 2010  
Latest News
Nicola Mendelsohn: the next president of the IPA
Karmarama's Nicola Mendelsohn to be next president of IPA
Sarah Shearman, 09 December 2010

Nicola Mendelsohn, chairman and partner of Karmarama has been nominated by the IPA Council to succeed Rory Sutherland, vice chairman of Ogilvy Group UK, as president of the IPA next...

 
Gocompare: silent Christmas campaign
Gocompare treats viewers to the gift of silence at Christmas
Sara Kimberley, 10 December 2010

Gocompare.com is bringing a different kind of music to people's ears in its latest ad by silencing its opera singing character Gio Compario.

 
Walkers 'extra crunchy' by AMV BBDO
Top 10 best celebrity ads 2010
Staff, 10 December 2010

From comedians to cartoon characters and even dictators, this years celebrity endorsements have included the brilliant and the bizarre.

 
FIPP's World Magazine Trends: details 48 markets
New magazines begin to arrive as 'slow' recovery begins
Katherine Levy, 10 December 2010

FIPP, the global magazine body, has tracked 106 cross-border magazine launches in the 12 months to September 2010, suggesting a tentative industry recovery is underway.

 
Drinkaware: calls digital review
Drinkaware seeks digital agency
Sara Kimberley, 09 December 2010

Drinkaware, the alcohol-awareness charity, is reviewing its digital account as it looks to change consumer attitudes towards alcohol.

 
Audi: TV ad for the A7 Sportback launches during The X Factor live final
Audi to launch A7 Sportback ads during X Factor final
Alex Brownsell, 10 December 2010

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV1 this weekend (12 December).

 
 
Also in the News
Asics hunts for the face of its women's running range
Sarah Shearman, 09 December 2010
Royal engagement fails to provide newspaper lift
John Reynolds, 10 December 2010
 
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Latest Work
Pot Noodle 'the noodle van is coming' by AKQA
Pot Noodle 'the noodle van is coming' by AKQA
06 December 2010

AKQA has created an online animation for Pot Noodle to support the launch of "Pot Noeldle", the new four minute roast turkey and stuffing flavour product.

 
ActionAid 'child sponsorship' by OgilvyOne London
ActionAid 'child sponsorship' by OgilvyOne London
06 December 2010

Actionaid has launched a campaign to prompt viewers to sponsor a child in a third world country and ensure they have access to clean water.

 
Argos 'Argosing it' by CHI&Partners
Argos 'Argosing it' by CHI&Partners
06 December 2010

Argos has launched a series of Christmas ads themed around the various ways shoppers can make Christmas shopping easier.

 
More Work
 
Blogs
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