Monday 13 December 2010

Media PM - Mindshare, UM, Time Out, Engine, X Factor, ITV, Co-op, Paper Round

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Media PM Bulletin
 
 
 
*   Latest News
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Mango: retail chain hires Mindshare to its media account
Mindshare picks up £1m Mango media account
Katherine Levy, 13 December 2010

High-street retail chain Mango has appointed Mindshare to its estimated £1m media...

  
Coca-Cola: hands paid search account for EMEA to Universal McCann
Coca-Cola hands Universal McCann EMEA search account
Sara Kimberley, 13 December 2010

Universal McCann has picked up the Coca-Cola paid search account for EMEA.

  
Delayed Gratification: Time Out's international editor Marcus Webb launches premium-priced quarterly magazine
Time Out editor launches mag as antidote to 'throwaway media'
Katherine Levy, 13 December 2010

Time Out's international editor Marcus Webb is launching a premium-priced quarterly magazine...

  
Matt Cardle: X Factor winner (picture credit: Syco)
X Factor final peaks at 19.4 million viewers
Maisie McCabe, 13 December 2010

Matt Cardle's defeat of Simon Cowell's favourite boy band One Direction on...

  
Noise: latest Engine acqusition created Vitaminwater’s flavorcreator
Engine acquires second US agency
Sara Kimberley, 13 December 2010

Engine USA has acquired its second agency, a 35-strong outfit called Noise...

  
The Co-op: signs deal with ITV weather
Co-op to sponsor ITV weather
Ed Owen, 13 December 2010

The Co-operative has signed its largest-ever sponsorship deal, covering ITV's national weather...

  
Take Me Out: ITV1 show with host Paddy McGuiness
Freederm sponsors ITV1's 'Take Me Out'
Maisie McCabe, 13 December 2010

Freederm, the skincare brand, has been unveiled as the sponsor for the...

  
Famous and Fearless: to be sponsored by Schwarzkopf on Channel 4
Schwarzkopf to sponsor Famous and Fearless and Glee
Maisie McCabe, 13 December 2010

Schwarzkopf has signed a seven-figure deal to sponsor a youth package on...

  
Judgement: High Court ruling could hit PR agencies
PRCA considers appeal against High Court ruling on NLA web link payments
Matt Cartmell, 02 December 2010

The PRCA is considering heading to the Court of Appeal after losing...

  
The Daily Mirror: £5 off at Lidl
Paper Round (13 December) - Which clients are advertising in the national press?
Sarah Johnson, 13 December 2010

Brands get on board with scanning vouchers for smartphones across the press...

  
*   Also in the News
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Royal engagement fails to provide newspaper lift
John Reynolds, 10 December 2010
Total Media wins cruise and food accounts
Sarah Shearman, 10 December 2010
Future to launch 11 new iPad apps before New Year
Katherine Levy, 10 December 2010
 

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