Tuesday, 7 December 2010

Breaking news from Brand Republic - Heineken, Agency of the Year, RKCR/Y&R, Google, Boots, Starcom, My Media Week

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Latest news
Heineken to sell branded goods via Facebook shop
Heineken to sell branded goods via Facebook shop
by Andrew McCormick
07 December 2010, 08:00AM
Heineken is launching a Facebook store selling a range of branded merchandise, as part of a fresh unified global marketing strategy.
Adam & Eve leads 2010 agency winners
Adam & Eve leads 2010 agency winners
by Gemma Charles
07 December 2010, 08:00AM
Adam & Eve has won Marketing's coveted Agency of the Year award in the creative category, seeing off a challenge from last year's winner, VCCP.
Agencies aim to heat up needy Londoners with festive tweets
Agencies aim to heat up needy Londoners with festive tweets
by Sarah Shearman
07 December 2010, 09:00AM
Saint@RKCR/Y&R and RKCR/Y&R have devised a 'Twitter Knitter' initiative to warm up Camden locals.
Google boosts 'nicer' brands with algorithm changes
Google boosts 'nicer' brands with algorithm changes
by Sarah Shearman
07 December 2010, 08:00AM
Brands with poor online customer relations are to be penalised by Google following changes to its search engine.
Boots steps into sport sponsorship ahead of London 2012
Boots steps into sport sponsorship ahead of London 2012
by John Reynolds
07 December 2010, 08:00AM
Boots is to make its first foray into sport sponsorship through a grass-roots programme in the build-up to the London 2012 Olympic Games.
Starcom launches carbon emissions tracker for ad campaigns
Starcom launches carbon emissions tracker for ad campaigns
by Katherine Levy
07 December 2010, 09:21AM
Starcom MediaVest Group (SMG) and Envido, which helps organisations reduce their carbon footprint, have launched a tool designed to calculate the carbon footprint of ad campaigns.
My Media Week: Julia Hutchison, Association of Publishing Agencies
My Media Week: Julia Hutchison, Association of Publishing Agencies
by Harriet Dennys
07 December 2010, 07:00AM
Running an industry trade body in the busiest week of the year creates a few 'frazzled' moments for APA chief operating officer Julia Hutchison
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
 
Intelligence
Marketers need to catch up with the multi-screen consumer
Marketers need to catch up with the multi-screen consumer
by Alison Fennah
06 December 2010, 08:00AM
Multi-screen consumption is changing UK consumers' behaviour, with the internet emerging as the 'must have' media, according to new figures from the European Interactive Advertising Association.
What brands need to know about their online sales strategy at Christmas
What brands need to know about their online sales strategy at Christmas
by Martin McNulty
02 December 2010, 08:00AM
Nearly three quarters of UK consumers will buy their Christmas presents online this year, according to research from Forward3D.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



 

Also in the news
Gareth Jones leaves Marketing
by Staff, 07 December 2010, 08:00AM
'We will turn round Channel 5,' says Richard Desmond
by Management Today, 06 December 2010, 02:00PM
Kellogg takes celebrity route for Crunchy Nut
by John Reynolds, 06 December 2010, 01:27PM
Iris strengthens relationship with London 2012
by Sara Kimberley, 06 December 2010, 12:30PM
Google unveils new Android phone
by Ed Owen, 06 December 2010, 05:17PM
BBC Worldwide appoints Mindshare's Guy Hughes-Wilson
by Maisie McCabe, 06 December 2010, 02:00PM
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