Wednesday, 8 December 2010

Campaign Daily Fix - Cineworld, Seat, Agent Provocateur, Smirnoff, Hublot

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Campaign Daily Fix
 
08 December 2010  
Latest News
Cineworld: to move £3m media account from Starcom MediaVest
Cineworld to move £3m media account out of Starcom
Katherine Levy, 08 December 2010

Cineworld, the multiplex cinema chain, is to part company with incumbent Starcom MediaVest Group, after shortlisting four other agencies for its £3m planning and buying account.

 
Seat Sex Drive: ad-funded content on Channel 5
Seat airs first branded online TV programme
Sara Kimberley, 08 December 2010

Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel 5's car show, 'Fifth Gear'.

 
Agent Provocateur: Grape lands social media brief
Grape lands Agent Provocateur digital brief
Sara Kimberley, 08 December 2010

Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first social media account.

 
Smirnoff and Manchester United partner for new campaign
Diageo calls on Reds stars for Smirnoff campaign
John Reynolds, 08 December 2010

Diageo's flagship Smirnoff brand has launched an above-the-line campaign featuring three stars of Manchester United playing a surreal game of football above and below water.

 
Hublot: the Bernie Ecclestone image used in the watchmaker's ad
Hublot uses battered millionaire's face in watch ad
Ed Owen, 08 December 2010

Formula 1 boss Bernie Ecclestone has fronted an ad for luxury watchmaker Hublot, featuring a picture of his battered face following a mugging for his Hublot.

 
 
Also in the News
VCCP wins Burton's Foods advertising account
Matt Williams, 07 December 2010
Robson Brown ceases trading
Maisie McCabe, 07 December 2010
Cinema advertising veteran Peter Howard-Williams dies
Katherine Levy, 07 December 2010
 
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Latest Work
Foster’s 'Vordometer' by Adam & Eve
Foster's 'Vordometer' by Adam & Eve
03 December 2010

Foster's is launching a humorous iPhone app, called the "Vordometer", that allows users to see what their girlfriend will look like in later life.

 
Kids Company ‘Christmas party’ by AMV BBDO
Kids Company 'Christmas party' by AMV BBDO
03 December 2010

Children's charity Kids Company is launching its first ever online Christmas party.

 
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