Wednesday, 1 December 2010

Breaking news from Brand Republic - Reebok, Simon Francis, The Great Swapathon, CRR, LG, Pernod

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Ad watchdog bans Reebok's bum-toning trainer ads
Ad watchdog bans Reebok's bum-toning trainer ads
by Loulla-Mae Eleftheriou-Smith
01 December 2010, 09:40AM
The Advertising Standards Authority (ASA) has banned ads for Reebok's EasyTone Curve trainers, stating the brand gave insufficient evidence to back its claim they toned people's "legs and bum more than regular trainers".
Francis quits Saatchis for Aegis Media EMEA role
Francis quits Saatchis for Aegis Media EMEA role
by Daniel Farey-Jones
01 December 2010, 09:05AM
Simon Francis, the EMEA chief executive of Saatchi & Saatchi, is to join Publicis rival Aegis as EMEA chief executive of Aegis Media early next year.
Government looks to brands to fund £250m health scheme
Government looks to brands to fund £250m health scheme
by Gemma Charles
01 December 2010, 09:45AM
Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a bid to encourage the nation to adopt healthier lifestyles.
ITV's push to scrap CRR is about money, Lords told
ITV's push to scrap CRR is about money, Lords told
by Maisie McCabe
01 December 2010, 09:08AM
The price of advertising on ITV1 would rise by up to 10% if the Government removes ITV's airtime selling restrictions, a Lords committee was told yesterday.
LG readies £6m push for 3D TV line
LG readies £6m push for 3D TV line
by Ed Owen
01 December 2010, 09:25AM
Electronics firm LG is to air its first 3D cinema ads as part of a £6m integrated campaign to promote its 3D TV sets.
Pernod pushes CSR agenda with sensible drinking ads
Pernod pushes CSR agenda with sensible drinking ads
by Gemma Charles
01 December 2010, 09:30AM
Pernod Ricard UK (PRUK) is launching its first sensible drinking TV ad, via its Malibu brand, as part of a wider effort to ramp up its corporate social responsibility programme.
Celebrities kill Twitter accounts in support of World Aids Day
Celebrities kill Twitter accounts in support of World Aids Day
by Sarah Shearman
01 December 2010, 08:30AM
Lady Gaga, Alicia Keys and Justin Timberlake are among celebrity tweeters killing their Twitter accounts to raise awareness for the charity Keep a Child Alive (KCA), as part of today's World Aids Day.
Argos ad banned for misleading delivery claims
Argos ad banned for misleading delivery claims
by Ed Owen
01 December 2010, 08:00AM
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned by the advertising watchdog today (1 December) for misleading potential customers.
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Intelligence
Entertainment trends: Viewing the viewers
Entertainment trends: Viewing the viewers
by Karen Wise
30 November 2010, 08:00AM
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
A year in media: Billetts forecasts modest growth for digital
A year in media: Billetts forecasts modest growth for digital
by Federica Aperio
25 November 2010, 08:00AM
Advertisers will need to be aware of changes as the digital trading market develops and becomes increasingly complicated in 2011, writes Federica Aperio, managing partner digital, Billetts.
A year in media: Press facing big challenges next year
A year in media: Press facing big challenges next year
by Tim Howett
24 November 2010, 11:40AM
It will be a tough year for the national press in 2011, with growth not expected to exceed 2% according to Billetts, while magazines and supplements are set to see revenues fall 2%.
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