Friday 17 December 2010

Media PM - PHD, Vizeum, Arena Media, Sky Sports, Adspend forecast, Absolute Radio, Google

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Media PM Bulletin
 
 
 
*   Latest News
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Gap: PHD retains global media account
PHD retains $300m Gap global media account
Daniel Farey-Jones, 17 December 2010

PHD has retained its $300m Gap account after a pitch involving undisclosed...

  
SMA: Pfizer's account includes the baby brand
Vizeum scoops £9m Pfizer UK media business
Katherine Levy, 16 December 2010

Aegis-owned Vizeum has won the £9 million UK media planning and buying...

  
247 Social: social media unit from Arena Media
Arena Media launches social media unit
Katherine Levy, 17 December 2010

Havas-owned Arena Media has launched a new social media unit called 247...

  
Diary of a media start-up: the final chapter
Diary of a media start-up: the final chapter
Ed Feast, 17 December 2010

In Ed Feast's final instalment of his diary charting the journey of...

  
Sky Sports: faces Ofcom investigations after Virgin and BT complaints
Ofcom investigates Virgin and BT complaints over Sky Sports
Daniel Farey-Jones, 16 December 2010

Ofcom has opened investigations into separate complaints by Virgin Media and BT...

  
Forecasts: adspend set to improve in 2011
Adspend forecast for 2011 revised upwards
Daniel Farey-Jones, 17 December 2010

The Advertising Association and Warc have raised their forecast for 2011 adspend...

  
Absolute Radio: banks on Ian Wright in the New Year
Ian Wright to host new shows for Absolute
John Reynolds, 17 December 2010

Absolute Radio has extended its relationship with former football ace Ian Wright...

  
Magazine subscriptions: experiences Christmas boom
Magazine subscriptions study points to power of Christmas
Katherine Levy, 17 December 2010

One in six new magazine subscribers are recruited in the month of...

  
Google: extends deal with MySpace
Google and MySpace extend search and advertising deal
Sarah Shearman, 17 December 2010

Google and MySpace have renewed and expanded their search and advertising agreement,...

  
The Daily Mirror: Free power plug
Paper Round (17 December) - Which clients are advertising in the national press?
Sarah Johnson, 17 December 2010

Sky is pushing its Christmas programming in today's papers, which themselves prepare...

  
*   Also in the News
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Proximity ECD Duncan Gray quits for new venture
Sara Kimberley, 17 December 2010
AOL acquires ad technology platform Pictela
Sarah Shearman, 17 December 2010
Profero CEO Blunden leaves to become MD of Economist online
Sara Kimberley, 17 December 2010
Virgin Media appoints Nigel Gilbert as chief marketing officer
Sarah Shearman, 17 December 2010
Internet now accounts for 10.5% of all retail sales
Ed Owen, 17 December 2010
Trading Places: This week's people moves
Staff, 17 December 2010
 

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