Wednesday 15 December 2010

Breaking news from Brand Republic - MediaCom makes changes at the top, NatWest, ShortList, Sky, BR app chart, BGT

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Ratcliffe to be replaced by Blackett as CEO of MediaCom
Ratcliffe to be replaced by Blackett as CEO of MediaCom
by Arif Durrani and Katherine Levy
15 December 2010, 09:25AM
Jane Ratcliffe is relinquishing her role as chief executive of MediaCom, the UK's largest media agency, to become chairman; she will be replaced by Karen Blackett, currently chief operations director of EMEA.
NatWest hit with ASA ban for customer charter ad
NatWest hit with ASA ban for customer charter ad
by Daniel Farey-Jones
15 December 2010, 12:01AM
The advertising watchdog has ruled a NatWest ad about the bank opening on Saturdays was misleading because it did not qualify the claim to only selected branches.
ShortLlist to launch bi-annual men's fashion glossy
ShortLlist to launch bi-annual men's fashion glossy
by Katherine Levy
15 December 2010, 09:12AM
ShortList Media, publisher of free magazines Shortlist and Stylist, is to launch a free, twice-yearly men's fashion glossy in March 2011, to be branded Shortlist Mode.
Sky's Darroch backs 'yellow button' approach
Sky's Darroch backs 'yellow button' approach
by Maisie McCabe
15 December 2010, 08:42AM
The concept of a 'yellow button' to deliver local content on demand, put forward in yesterday's Shott report on local TV services, is a "strong idea", according to BSkyB chief executive Jeremy Darroch.
Argos tops BR app chart
Argos tops BR app chart
by Daniel Farey-Jones
15 December 2010, 08:50AM
Consumers are downloading the Argos app more than any other, as the Christmas shopping season nears its final furlong, with Kindle also rising through the ranks.
Micheal McIntyre and The Hoff join BGT judges
Micheal McIntyre and The Hoff join BGT judges
by Sara Kimberley
15 December 2010, 08:00AM
Funny man Michael McIntyre and 'Baywatch' star David Hasselhoff will join ITV1's 'Britain's Got Talent' as judges on the 2011 series, replacing Piers Morgan and Simon Cowell who plan to focus on their US careers.
Stephen Miron promoted to Global Group chief executive
Stephen Miron promoted to Global Group chief executive
by Maisie McCabe
14 December 2010, 12:31PM
Global, the commercial radio company, has promoted Stephen Miron from Global Radio chief executive to Global Group chief executive, expanding his responsibility to the talent and publishing divisions of Global Group.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
The new era of brand building
by Gary Moss
15 December 2010, 08:00AM
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.
A UK snapshot: Digital is dead. Long live Digital
A UK snapshot: Digital is dead. Long live Digital
by Amali de Alwis and Simon Wood
13 December 2010, 08:00AM
Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



 

Also in the news
Top 10 marketing mishaps of 2010
by Nicola Clark, 14 December 2010, 12:15PM
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by Loulla-Mae Eleftheriou-Smith, 14 December 2010, 03:30PM
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