Friday 3 December 2010

Breaking news from Brand Republic - product placement, Argos, Pot Noodle, Teletext Holidays, iPad, Mark Hardy, Trading Places

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British TV will host product placement in 2011
British TV will host product placement in 2011
by Arif Durrani and Maisie McCabe
03 December 2010, 08:30AM
Product placement in British films, TV series, entertainment shows and sports programmes is set to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the coming days.
Argos to run comical 'Wise Men' ads
Argos to run comical 'Wise Men' ads
by Sara Kimberley
03 December 2010, 08:30AM
Argos is launching the final phase of its Christmas campaign today with a look at how the Wise Men might have benefitted from "Argosing it".
AKQA creates festive Pot Noodle film
AKQA creates festive Pot Noodle film
by Sarah Shearman
03 December 2010, 09:05AM
AKQA has created an online animation for Pot Noodle to support the launch of "Pot Noeldle", the new four minute roast turkey and stuffing flavour product.
Teletext Holidays to move brand into digital age
Teletext Holidays to move brand into digital age
by Loulla-Mae Eleftheriou-Smith
03 December 2010, 07:50AM
Teletext Holidays is bringing out a £5m marketing campaign in January to support the launch of new digital platforms, "re-booting" the brand.
Research predicts iPad surge for Orange and T-Mobile
Research predicts iPad surge for Orange and T-Mobile
by Ed Owen
03 December 2010, 09:30AM
Everything Everywhere brands Orange and T-Mobile will trigger a sales rush as they sell the "must-have" gadget for 2010 at a subsidised price, according to research.
Cowell appoints PlayStation man as Syco marketing chief
Cowell appoints PlayStation man as Syco marketing chief
by Ed Owen
03 December 2010, 08:00AM
Mark Hardy has been appointed marketing director at Simon Cowell's Syco Music, the joint venture established between Cowell and Sony Music to push his stable of talent show stars.
Trading Places: This week's people moves in advertising, marketing and media
Trading Places: This week's people moves in advertising, marketing and media
by Staff
03 December 2010, 08:54AM
News International and the COI lose key executives, while Saatchis and Aegis play EMEA chief exec merry-go-round, as BR rounds up this week's industry moves.
Competition marketing agency launches
Competition marketing agency launches
by Sarah Shearman
03 December 2010, 09:07AM
A new full-service competition marketing agency, MCBX, has launched with partners including Universal Music, Bauer Media and Aegis.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

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Intelligence
What brands need to know about their online sales strategy at Christmas
What brands need to know about their online sales strategy at Christmas
by Martin McNulty
02 December 2010, 08:00AM
Nearly three quarters of UK consumers will buy their Christmas presents online this year, according to research from Forward3D.
Entertainment trends: Viewing the viewers
Entertainment trends: Viewing the viewers
by Karen Wise
30 November 2010, 08:00AM
Younger viewers have been quick to embrace emerging online viewing platforms, with over half of 16-21 year olds using TV catch-up services, according to a new study from Brand Driver.
Think BR

Trading places

With location-based services facing a battle for acceptance in Europe, what will it take to make them go mainstream and why should brands be ready?



Also in the news
UK sees fastest growth in smartphone take-up
by Sarah Shearman, 02 December 2010, 04:15PM
ABC to publish digital edition figures alongside print circulation
by John Reynolds, 02 December 2010, 03:50PM
BA brings in new brand head and promotes Crawley
by Loulla-Mae Eleftheriou-Smith, 02 December 2010, 12:35PM
News Corp offers guarantees to EC on Sky merger
by Maisie McCabe, 02 December 2010, 05:30PM
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