Wednesday 8 December 2010

Digital PM - Seat, Microsoft, Jeep, MediaEquals, Groupon, Michael Steckler

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Seat airs first branded online TV programme
Seat airs first branded online TV programme
by Sara Kimberley
08 December 2010, 12:01PM
Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel 5's car show, 'Fifth Gear'.
Microsoft to introduce tracking blocker in IE9
Microsoft to introduce tracking blocker in IE9
by Sarah Shearman
08 December 2010, 11:45AM
Microsoft has announced plans to add a privacy feature to its Windows Internet Explorer 9 (IE9), which will prevent web sites from tracking users' online activity.
Jeep targets snowed-in consumers with latest campaign
Jeep targets snowed-in consumers with latest campaign
by Alex Brownsell
08 December 2010, 10:41AM
Jeep is launching its biggest UK marketing campaign of the year to target drivers frustrated by the cold weather.
MediaEquals appointed to create Olympic outdoor marketplace
MediaEquals appointed to create Olympic outdoor marketplace
by Maisie McCabe
08 December 2010, 10:15AM
MediaEquals, the media trading services company, has been appointed to develop the online marketplace for advertisers wanting to buy outdoor sites during the London 2012 Olympic and Paralympic Games.
Think BR: Google's Groupon bid is a nod to where marketing spend is headed
Think BR: Google's Groupon bid is a nod to where marketing spend is headed
by Mark Palmer
08 December 2010, 01:11PM
Google's rejected bid for US-based startup Groupon could signal a sea change in where marketing spend is heading, writes Mark Palmer, founder of Maverick Planet and non-executive director of RMM.
60 Second Spot: Michael Steckler, Criteo
60 Second Spot: Michael Steckler, Criteo
by Harriet Dennys
08 December 2010, 12:34PM
Michael Steckler, managing director of performance retargeting firm Criteo, tells Media Week how his firm is helping e-commerce companies lure back consumers to their sites and buy more products
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Also in the news
Grape lands Agent Provocateur digital brief
by Sara Kimberley, 08 December 2010, 08:00AM
IGN Entertainment relaunches AskMen
by Katherine Levy, 08 December 2010, 07:00AM
Freeze drives shoppers online
by Ed Owen, 08 December 2010, 10:01AM
Vodafone launches F1 video in social media push
by Sarah Shearman, 08 December 2010, 08:00AM
Travelodge looks to digital donation box in charity push
by Loulla-Mae Eleftheriou-Smith, 08 December 2010, 08:00AM
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