Tuesday, 14 December 2010

Breaking news from Brand Republic - Motorola, local TV, Ian Clark, Andy Duncan, O2, FHM, Lexus, Volkswagen

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Motorola on the offensive with New Year relaunch
Motorola on the offensive with New Year relaunch
by Ed Owen
14 December 2010, 08:40AM
US mobile phone giant Motorola is to undergo a major UK push in the New Year as part of an international rebrand, with a flurry of new launches supported by a significant marketing offensive.
Govt looks to IPTV future for local services
Govt looks to IPTV future for local services
by Maisie McCabe
14 December 2010, 09:20AM
The long term future of local TV services rests on internet-enabled technology, with culture secretary Jeremy Hunt set to push through his plans despite a "downbeat" Government report.
Ian Clark to leave News International after 10 years
Ian Clark to leave News International after 10 years
by John Reynolds
14 December 2010, 09:45AM
Ian Clark, the newspaper executive who launched News International's freesheet, thelondonpaper, and was believed to be spearheading the UK part of the ill-fated Project Alesia, has left the company after 10 years.
Andy Duncan's pay was 'unacceptably high', say MPs
Andy Duncan's pay was 'unacceptably high', say MPs
by Maisie McCabe
14 December 2010, 08:55AM
The "inflated" pay of former Channel 4 executives has been condemned by the Culture Media and Sport select committee, which called for greater accountability and transparency at the broadcaster.
O2 hosts world's fastest digital pantomime
O2 hosts world's fastest digital pantomime
by Ed Owen
14 December 2010, 09:21AM
Mobile operator O2 has revealed a special digital campaign for Christmas, the world's fastest pantomime, to play out online in 20-seconds.
FHM enlists ex-editor Ed Needham for redesign
FHM enlists ex-editor Ed Needham for redesign
by Katherine Levy
14 December 2010, 09:00AM
Bauer Media has called upon veteran FHM editor Ed Needham to redesign its flagship men's title in the hope it will offer more appeal to its readers.
Harrods to showcase Lexus hybrid
Harrods to showcase Lexus hybrid
by Ed Owen
14 December 2010, 09:10AM
Harrods will showcase the new Lexus hybrid car in its auto window, usually reserved for less-green supercars.
Volkswagen to launch Discovery Channel idents
Volkswagen to launch Discovery Channel idents
by Sarah Shearman
14 December 2010, 09:00AM
Volkswagen is rolling out a set of idents on the Discovery Channel on 20 December, as part of its integrated campaign to promote its Caddy van.
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Intelligence
A UK snapshot: Digital is dead. Long live Digital
A UK snapshot: Digital is dead. Long live Digital
by Amali de Alwis and Simon Wood
13 December 2010, 08:00AM
Brands make up less than 5% of the 'friends' of UK social networkers, with consumers more likely to be a 'friend' if they get a direct benefit, according to the findings of TNS' Digital Life study.
How are real mums' online tastes evolving?
How are real mums' online tastes evolving?
by Julie Forey
10 December 2010, 08:00AM
Online mums are unafraid to try out new technology to help them juggle their busy lives, according to new research from Microsoft Advertising's research, data and analytics team.
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Also in the news
Mindshare picks up £1m Mango media account
by Katherine Levy, 13 December 2010, 03:11PM
OFT orders bloggers to disclose if their comments are paid for
by David Woods, 13 December 2010, 05:16PM
Albion London creates Twitter popularity poll game
by Sarah Shearman, 13 December 2010, 12:49PM
Morrisons takes on Fifa over England's failed World Cup bid
by John Reynolds, 13 December 2010, 12:09PM
Co-op to sponsor ITV weather
by Ed Owen, 13 December 2010, 12:00PM
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