Thursday 2 December 2010

Media AM - Virgin Media, COI, YouTube, China Daily, MPG

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Media AM Bulletin
 
 
 
*   Latest News
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Virgin Media...currently running first DDB work
Virgin Media calls review of £40m media
Jeremy Lee, 02 December 2010

Virgin Media is reviewing its £35 million media planning and buying account.

  
Peter Buchanan is retiring from COI
Peter Buchanan retires from COI after 16 years
staff, 02 December 2010

The beleaguered COI is concluding a dismal year with the news that...

  
Atout France: the country's tourist body
MPG lands France tourism business
Katherine Levy, 02 December 2010

The Havas-owned MPG Media Contacts has been awarded the estimated £5 million...

  
China Daily: launches UK edition
Chinese English language newspaper to launch in UK
John Reynolds, 02 December 2010

China Daily, China's state-owned English-language newspaper, is launching in the UK and...

  
TrueView : a new family of ad formats for YouTube
Google's YouTube to let users choose ads with TrueView
Arif Durrani, 01 December 2010

Google has tonight launched a new advertising service for YouTube called TrueView,...

  
Digital media: ads 'less trusted' on social sites
Ads 'less trusted' on social media sites than media sites
John Reynolds, 02 December 2010

Consumers are almost twice as likely to trust advertising and brands displayed...

  
*   Also in the News
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News International's Clive Milner is leaving after 30 years
John Reynolds, 01 December 2010
Virgin Media hails 'landmark moment' with personalised TiVo launch
Maisie McCabe, 01 December 2010
Radio groups plan anti-DAB campaign
Maisie McCabe, 01 December 2010
 

The Big Digital Debate

The Big Digital Debate
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Blogs & Forums
Latest Blog Entries
BBC donkeys on the pitch, ITV foxes in the jungle
Ivan Clark

So the BBC saw fit to run a docustory about corruption within FIFA in a week we are at...

It’s all about the team
Ben Hughes

  I have just been on the most amazing trip to Argentina. Buenos Aires to be exact. Watching the world's...

How Twitter is boosting TV ratings
Sue Unerman

For most of the twenty-first century, trendspotters have been talking about personalisation: media tailored for you and delivered when and...

Cigarettes in brown paper, bad for smokers?
Ivan Clark

I am a smoker, one brand only, Marlboro Reds. Does that statement count as advertising? Soon, if...

How to turn consumer vice into public good
Sue Unerman

The Fable of the Bees, or Private Vices: Publick Benefits, is an essay written in the eighteenth century suggesting the...

Defining moments
Ben Hughes

   The X Factor is compulsory viewing for all households containing teenagers. I have 18 year-old twins, and thus stand...

Do advertisers want to be in Times paywall club?
Arif Durrani

Hollywood 's take on the relentless rise of Facebook in The Social Network is set to pass a milestone of its...

Local TV: a tale of two cities
Sue Unerman

Jeremy Hunt, minister for culture, media and sport, thinks City TV is the way forward for the UK media scene....

Beatles For Sale
Mark Pearson, TDA

I love The Beatles. I really, really do. And it's not simply because of their glorious music. It's all the...

I HATE the Royal Wedding
Chris J Reed

Luckily for me I live 8,000 miles away from all the Royal Wedding hype. They just don't care here. It...

When it comes to promotion, Bernie’s got the right formula...
Ben Hughes

   As I watched the F1 season close another chapter in its extraordinary history, I realised what a remarkable thing...

 
 
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