Friday 17 December 2010

Campaign Daily Fix - Profero, Gap, 2011 adspend, Pfizer, Amnesty

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Campaign Daily Fix
 
17 December 2010  
Latest News
Nick Blunden: heading to The Economist
Profero CEO Blunden leaves to become MD of Economist online
Sara Kimberley, 17 December 2010

Nick Blunden, chief executive of Profero, is leaving the agency to take up the role of managing director and publisher of The Economist online.

 
Gap: PHD retains global media account
PHD retains $300m Gap global media account
Daniel Farey-Jones, 17 December 2010

PHD has retained its $300m Gap account after a pitch involving undisclosed agencies.

 
Forecasts: adspend set to improve in 2011
Adspend forecast for 2011 revised upwards
Daniel Farey-Jones, 17 December 2010

The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".

 
SMA: Pfizer's account includes the baby brand
Vizeum scoops £9m Pfizer UK media business
Katherine Levy, 16 December 2010

Aegis-owned Vizeum has won the £9 million UK media planning and buying business for Pfizer's over-the-counter medicine brands.

 
Amnesty campaign: Mentalgassi̢۪s image of Troy Davis
Amnesty launches street art campaign for death row convict
Sara Kimberley, 16 December 2010

Amnesty International has created a series of unique art installations across London's West End to highlight the plight of a prisoner facing execution in the US.

 
 
Also in the News
Guinness cloud pours over New York in latest TV spot
Sara Kimberley, 16 December 2010
Breakthrough Breast Cancer hunts agency for 2011 campaign
Katherine Levy, 16 December 2010
 
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Latest Work
War Child 'Holiday Heimlich' by John St
War Child Canada 'holiday heimlich' by John St
14 December 2010

War Child has launched a Christmas campaign encouraging supporters to give 'War Child' gifts as presents.

 
Amnesty International 'fence' by Brothers and Sister
Amnesty International 'fence' by Brothers and Sisters
14 December 2010

Brothers and Sisters has created a series of street art for Amnesty International which appears invisible until it's viewed from a particular angle.

 
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