Monday, 20 December 2010

Campaign Daily Fix - Weetabix, Publicis, WPP, Microsoft, Product placement

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Campaign Daily Fix
 
20 December 2010  
Latest News
Weetabix: reviews £10m ad account
Weetabix reviews £10m ad account
Sara Kimberley, 20 December 2010

Breakfast cereal company Weetabix is reviewing its £10m advertising account.

 
Maurice Levy: chairman and chief executive of Publicis Groupe
Publicis Groupe acquires French healthcare agency
Sara Kimberley, 20 December 2010

PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president,...

 
WPP's Martin Sorrell: group acquires Singapore-based agency Yolk
WPP expands in Singapore
Ed Owen, 20 December 2010

WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk through its advertising agency network Grey, for an undisclosed sum.

 
Microsoft: Windows Phone 7 promoted in ad stings on Channel 4
Microsoft and C4 partner for TV ad break innovation
Sara Kimberley, 20 December 2010

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over the course of two nights in the run-up to Christmas, to promote its...

 
American Idol: sponsored by Coca-Cola
Product placement to hit UK TV from 28 February 2011
Arif Durrani, 20 December 2010

Product placement will be allowed in UK TV programmes from 28 February 2011, sponsorship rules have also been relaxed, and paid-for references on the radio can be integrated into programmes...

 
 
Also in the News
Heat editor exits after 15 months
Katherine Levy, 20 December 2010
Molson Coors hires Echo as strategic brand partner for Carling
Alex Brownsell, 20 December 2010
 
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Latest Work
War Child 'Holiday Heimlich' by John St
War Child Canada 'holiday heimlich' by John St
14 December 2010

War Child has launched a Christmas campaign encouraging supporters to give 'War Child' gifts as presents.

 
Amnesty International 'fence' by Brothers and Sister
Amnesty International 'fence' by Brothers and Sisters
14 December 2010

Brothers and Sisters has created a series of street art for Amnesty International which appears invisible until it's viewed from a particular angle.

 
More Work
 
Blogs
Latest Blog Entries
Happy Christmas / Joyeux Noel / Froehliche Weihnachten / Buone Feste Natalizie / Hyvaa joulua / Feliz Navidad
Lolly and Nat

For anyone traveling over the Christmas period this amazing new app may come in useful.......

THE PLUMBER AND NIGEL BOGLE
Dave Trott

I was having lunch with Alan Thompson who runs the Haystack Group. They're a new-business intermediary that places hundreds of...

Naughtie and Nice
Steve Henry

 I enjoyed hearing about James Naughtie's slip of the tongue while addressing Jeremy Hunt on the Today show. On a...

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Campaign Jobs
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Account Director , WARL-ic Ltd £40 - £45k, Farringdon
Group Account Director , Daniel Marks London £65k - £80k+ Excellent Benefits, Central London
Creative Director (Medical Communications) , AS&K Media Partnership Competitive, London, UK
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