Thursday, 16 December 2010

DM Bulletin from Brand Republic - Practical Action, Santander, Direct Agency of the Year, Heinz, Creative Strategy

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Practical Action reviews direct marketing brief
Practical Action reviews direct marketing brief
by Sara Kimberley
09 December 2010, 10:48AM
Practical Action, the development charity that aims to enhance lives in some of the world's poorest areas, has called a review of its direct marketing business, currently handled by EHS 4D.
Santander retains Engine for £35m ad account
Santander retains Engine for £35m ad account
by Sara Kimberley
16 December 2010, 10:29AM
Grey and Leo Burnett have lost out to Engine, which has retained Santander's £35m advertising account.
Direct Agency of the Year: EHS 4D
Direct Agency of the Year: EHS 4D
by Sara Kimberley
10 December 2010, 10:00AM
The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.
Heinz prepares New Year babyfood push
Heinz prepares New Year babyfood push
by John Reynolds
13 December 2010, 11:35AM
Heinz is to launch a new range of babyfood, Taste of Home, backed with a £1m marketing campaign.
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
by Simon S Kershaw
16 December 2010, 12:36PM
When does advertising stop being advertising and become... something else? Hold that thought, because we'll be coming back to it on several levels.
Noelle McElhatton appointed editor of Marketing
Noelle McElhatton appointed editor of Marketing
by Staff
15 December 2010, 01:00PM
Haymarket Brand Media has appointed Noelle McElhatton as editor of Marketing. She takes over from Gareth Jones, who leaves this month to join the digital agency Lbi.
Gyro HSR and The Red Brick Road among new IPA members
Gyro HSR and The Red Brick Road among new IPA members
by Sara Kimberley
14 December 2010, 10:25AM
Gyro HSR, The Red Brick Road and Momentum UK are among seven new agencies elected into IPA membership this month.
Think BR: ICO cracks down on data breaches
Think BR: ICO cracks down on data breaches
by Phil James
13 December 2010, 08:00AM
Brands and agencies will have to keep a close eye on the data they use as the Information Commissioner's Office reveals a new hard-line approach, writes Lewis Silkin's Phil James.
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