Wednesday 8 December 2010

Media AM - Coronation Street, MediaEquals, AskMen, FHM, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Coronaltion Street: £100,000 ad spots for live episode
Live Corrie special to deliver ITV more than £100,000 per ad
Maisie McCabe, 08 December 2010

Media agencies and advertisers are set to pay more than £100,000 for...

  
The Olympic stadium takes shape (Pic credit: London 2012)
MediaEquals appointed to create Olympic outdoor marketplace
Maisie McCabe, 08 December 2010

MediaEquals, the media trading services company, has been appointed to develop the...

  
The new look AskMen website
IGN Entertainment relaunches AskMen
Katherine Levy, 08 December 2010

IGN Entertainment has unveiled a new look for the men's lifestyle website...

  
Drinkaware: accuses soaps of glorifying alcohol
TV soaps urged to show bad side of booze
Gemma Charles, 08 December 2010

Soaps are guilty of glorifying alcohol consumption by portraying it largely in...

  
FHM
VO5 to partner FHM in 'blokes' strategy shift
Maisie McCabe, 08 December 2010

VO5, the haircare brand owned by Alberto Culver, is boosting its marketing...

  
Daily Mirror: Littlewoods giveaway
Paper Round (8 December) - Which clients are advertising in the national press?
Sarah Johnson, 08 December 2010

Retailers drop their prices as the countdown to Christmas begins, while watchmaker...

  
*   Also in the News
*
Robson Brown ceases trading
Maisie McCabe, 07 December 2010
Cinema advertising veteran Peter Howard-Williams dies
Katherine Levy, 07 December 2010
Quality, not quantity: the dawn of the anti-social networks
Chris Tryhorn, 07 December 2010
Demand Media hires Hewitt in European strategy role
Loulla-Mae Eleftheriou-Smith, 07 December 2010
Aston Martin sponsors City AM's debut motoring section
John Reynolds, 06 December 2010
 

The Big Digital Debate

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How to turn consumer vice into public good
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The Fable of the Bees, or Private Vices: Publick Benefits, is an essay written in the eighteenth century suggesting the...

 
 
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