Wednesday 22 December 2010

Marketing Daily - Weight Watchers overhauls strategy, plus More Th>n, Hoseasons, Royal Mail, and Gocompare.com

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Weight Watchers launches record New Year campaign
Rachel Barnes,
22 December 2010
 

Weight Watchers is kicking off a £28m ad campaign on Boxing Day...

Weight Watchers: launches £28m campaign on Boxing Day
 
 
More Th>n revamps marketing strategy in search of 'trust'
Alex Brownsell,
22 December 2010
 

Insurer More Th>n is shifting its marketing strategy away from comedy in...

Josh Robert-Thompson: stars as new character 'More Th>n Freeman'
 
 
Hoseasons returns to TV with Denise Van Outen
Loulla-Mae Eleftheriou-Smith,
22 December 2010
 

Hoseasons, the UK holiday company, is launching its first TV ad in...

Hoseasons: TV ad stars Denise Van Outen
 
 
Londis owner appoints Burleigh as marketing director
Ed Owen,
22 December 2010
 

Former Dixons marketing director Anna Burleigh has been appointed marketing director at...

Anna Burleigh: joins Musgrave Retail Partners GB
 
 
Royal Mail price hikes expected to hit DM budgets
Ed Owen,
22 December 2010
 

Price hikes proposed by the Royal Mail prior to a privatisation next...

Royal Mail: proposed price rises spell concern for direct marketers
 
 
New Gocompare ads feature David Mitchell
Loulla-Mae Eleftheriou-Smith,
22 December 2010
 

Gocompare.com, the financial services comparison site, is launching a series of radio...

Gocompare: new radio ads launch today
 
 
 
Also in the News
 
Snow estimated to cost BA £40m
Loulla-Mae Eleftheriou-Smith,
22 December 2010
 
Amazon tops online satisfaction poll
Ed Owen,
22 December 2010
 
Shockwaves maintains sponsorship of NME awards
Loulla-Mae Eleftheriou-Smith,
21 December 2010
 
IG Markets launches ads speculating Chinese economic influence
Alex Brownsell,
21 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Top 10 Tweets
Greg Taylor
 

Twitter just published their top 10 trending subjects of 2010. Here are some of the highlights:   • The Gulf...

 
 
We Fund It â€" a great idea that supports creative ideas.
Chris Arnold
 

As a creative, my mind isn't limited to just solving client's briefs and coming up with novel solutions. By the...

 
 
BOLSTERING THE SALES CYCLE
Patricia Harriss
 

Cadbury, it seems given the consumer endorsement online, has sparked a renaissance in mail media through its innovative use of...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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