Friday 3 December 2010

Marketing Daily - Product placement, Gocompare.com, Argos, Magners, and Simon Cowell

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
British TV will host product placement in 2011
Arif Durrani and Maisie McCabe,
03 December 2010
 

Product placement in British films, TV series, entertainment shows and sports programmes...
American Idol: Coca-Cola product placement
 
 
Adland's 'most irritating' character to release charity single
Ed Owen,
03 December 2010
 

Gio Compario, the character from 2009's "most irritating" ad for gocompare.com, will...
Go Compare: irritating character releases charity single
 
 
Magners joins Portman Group to strengthen its responsible drinking activity
Gemma Charles,
03 December 2010
 

Magners GB has become the latest member of the Portman Group, as...
Magners joins Portman Group to strengthen its responsible drinking activity
 
 
Argos to run comical 'Wise Men' ads
Sara Kimberley,
03 December 2010
 

Argos is launching the final phase of its Christmas campaign today with...
Argos: Frisbee Christmas 2010 commercial
 
 
New Year VAT increase to trigger £2.3bn consumer squeeze
Ed Owen,
03 December 2010
 

Marketing strategies for the New Year may need to be adapted as...
Shoppers: sales may be hit by VAT hike
 
 
Research predicts iPad surge for Orange and T-Mobile
Ed Owen,
03 December 2010
 

Everything Everywhere brands Orange and T-Mobile will trigger a sales rush as...
Apple iPad: tops Christmas wish lists
 
 
 
Also in the News
 
Cowell appoints PlayStation man as Syco marketing chief
Ed Owen,
03 December 2010
 
Teletext Holidays to move brand into digital age
Loulla-Mae Eleftheriou-Smith,
03 December 2010
 
Fiat trials Auto Trader mobile ad format
Sarah Shearman,
03 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The online publisher's dilemma: what you can't measure doesn't exist
JAMES SMYTHE
 

The AOP yesterday launched a new piece of research, confirming the hypothesis that online advertising is more effective when set...
 
 
How Subjective Is Subjectivity?
Rachel Brushfield
 

You know all the snow this week? Well they keep on saying , "Do not travel unless absolutely necessary."  I...
 
 
PARTNERSHIP MARKETING from around the world part 5
Chris J Reed
 

Back by popular demand! More weird, wacky and cool partnership marketing from around the world starting with this one which...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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Competitive Package + Benefits, Basingstoke, Hampshire
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£45000 - £50000 per annum + Car + Bonus +Benefits, Berkshire
Account Manager-Media planning & buying - all media channels; online to TV.. integrated agency, Firehorse
up to £30k dep on exp,
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Attractive salary + bonus + benefits, Dubai, United Arab Emirates
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£30-35k,
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