Tuesday, 7 December 2010

Campaign Daily Fix - GU, Greentomatocars, Fairfax, Starcom

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Campaign Daily Fix
 
07 December 2010  
Latest News
Gü: previously worked with Mother
Gü appoints DDB to pan-Euro advertising account
Matt Williams, 07 December 2010

Gü, the luxury chocolate dessert brand, has awarded its pan-European advertising account to DDB.

 
Greentomatocars Battersea Power Station projection
Greentomatocars in online and outdoor push
Sara Kimberley, 07 December 2010

Environmentally-friendly taxi service Greentomatocars is launching its first campaign since handing its ad account to Dentsu London.

 
Fairfax Media CEO steps down
Fairfax Media CEO steps down
Magz Osborne, 07 December 2010

SYDNEY - Brian McCarthy, chief executive and MD of Fairfax Media, has resigned from the company, effective immediately. The company's print and online publications include The Sydney Morning Herald, The...

 
Carbon Track: calculates the carbon footprint of ad campaigns
Starcom launches carbon emissions tracker for ad campaigns
Katherine Levy, 07 December 2010

Starcom MediaVest Group (SMG) and Envido, which helps organisations reduce their carbon footprint, have launched a tool designed to calculate the carbon footprint of ad campaigns.

 
Saint and RKCR/Y&R agency staff at work on the Twitter Knitter scheme
Agencies aim to heat up needy Londoners with festive tweets
Sarah Shearman, 07 December 2010

Saint@RKCR/Y&R and RKCR/Y&R have devised a 'Twitter Knitter' initiative to warm up Camden locals.

 
 
Also in the News
Havas Media expands digital team
Katherine Levy, 06 December 2010
Iris strengthens relationship with London 2012
Sara Kimberley, 06 December 2010
 
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Latest Work
ActionAid 'child sponsorship' by OgilvyOne London
ActionAid 'child sponsorship' by OgilvyOne London
06 December 2010

Actionaid has launched a campaign to prompt viewers to sponsor a child in a third world country and ensure they have access to clean water.

 
Argos 'Argosing it' by CHI&Partners
Argos 'Argosing it' by CHI&Partners
06 December 2010

Argos has launched a series of Christmas ads themed around the various ways shoppers can make Christmas shopping easier.

 
More Work
 
Blogs
Latest Blog Entries
Here's an idea
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    At the minute, as well as helping out various agencies on secret squirrel pitches, I've started filming for...

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If only Guinness still had their old strapline, this might have been a nice tactical opportunity for them. A friend...

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