Wednesday, 1 December 2010

Marketing Daily - Coca-Cola, Thomas Cook, LG, Ford, and Virgin's Project

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Breaking news from Marketing
 
Breaking news from Marketing December 2010
 
Latest News
 
Coca-Cola offers 'Bogof' as part of responsible drinking campaign
Sarah Shearman,
01 December 2010
 

Coca-cola GB is rewarding responsible drivers with a "Bogof" offer on its...
Coca-cola: kicks off responsible drinking campaign
 
 
Government looks to brands to fund £250m health scheme
Gemma Charles,
01 December 2010
 

Brands will be called upon to help fund a £250m government scheme...
Change4Life: government health campaign
 
 
Thomas Cook to cut 500 jobs as profits drop
Loulla-Mae Eleftheriou-Smith,
01 December 2010
 

Thomas Cook, the travel operator, has announced a 6% drop in profits,...
Thomas Cook: Louise and Jamie Redknapp campaign
 
 
Origin Wines hires AIS to relaunch Fairhills wine brand
Alex Brownsell,
01 December 2010
 

South African Fairtrade wine company Origin Wines has hired agency archibald ingall...
Fairhills wine: AIS hired to relaunch brand
 
 
Ford, Lexus, American Express and Kronenbourg support Virgin's Project
John Reynolds,
01 December 2010
 

Sir Richard Branson has launched Project, a male monthly lifestyle magazine specifically...
Project: iPad-only magazine launched by Sir Richard Branson
 
 
LG readies £6m push for 3D TV line
Ed Owen,
01 December 2010
 

Electronics firm LG is to air its first 3D cinema ads as...
LG readies £6m push for 3D TV line
 
 
 
Also in the News
 
Pernod pushes CSR agenda with sensible drinking ads
Gemma Charles,
01 December 2010
 
Travel boards lobby to save tourism body VisitLondon
Loulla-Mae Eleftheriou-Smith,
30 November 2010
 
Brand Health Check: Pontin's
Loulla-Mae Eleftheriou-Smith,
01 December 2010
 
Collaboration: How to avoid crossed wires with cross-promotion
Suzy Bashford,
01 December 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Make the ultimate sacrifice - kill your Twitter account
Jeremy Lee
 

To support World Aids Day, Sir Elton John has guest edited The Independent supported by some of his celebrity chums...
 
 
The Paxman Newsnight interview with Hitchens
Gordon Macmillan
 

If you missed Monday's airing of the BBC interview of journalist and writer Christopher Hitchens by Jeremy Paxman on BBC...
 
 
Hamleys short term stunt will cause long term damage to their reputation.
Graeme Crossley
 

At 4pm this afternoon Hamleys will start a four hour in-store promotion featuring live penguins and reindeer. This has been...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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