Friday, 3 December 2010

Digital PM - Razorfish, IPC, Mindshare, AOP, Global virals

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Latest news
Razorfish wins Lastminute.com digital
Razorfish wins Lastminute.com digital
by Sara Kimberley
03 December 2010, 11:45AM
Lastminute.com has appointed Razorfish as its first retained digital shop after a pitch against undisclosed agencies.
IPC games website Mousebreaker boosts ad opportunities
IPC games website Mousebreaker boosts ad opportunities
by Katherine Levy
03 December 2010, 03:55PM
Mousebreaker, the free-to-play gaming website published by IPC Media, has unveiled a new look today (3 December), which offers advertisers the chance to sponsor individual games.
Mindshare appoints new head of search
Mindshare appoints new head of search
by Sarah Shearman
03 December 2010, 03:40PM
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.
AOP: The new rules of engagement
AOP: The new rules of engagement
by AOP
03 December 2010, 02:00PM
The complexities of measuring online engagement are examined in a new report from the AOP.
The global viral video chart: TAC, Coke Xmas, Megan Fox and Axe Shower Girls
The global viral video chart: TAC, Coke Xmas, Megan Fox and Axe Shower Girls
by Staff
03 December 2010, 12:00PM
Some great ads in this weeks top 10 global viral ad chart kicking off with the Australian Transport Accident Commission and a montage of road safety spots over the past two decades set to REM.
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Also in the news
Teletext Holidays to move brand into digital age
by Loulla-Mae Eleftheriou-Smith, 03 December 2010, 07:50AM
AKQA creates festive Pot Noodle film
by Sarah Shearman, 03 December 2010, 09:05AM
Fiat trials Auto Trader mobile ad format
by Sarah Shearman, 03 December 2010, 10:45AM
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