Thursday, 23 December 2010

Breaking news from Brand Republic - VisitBritain, Butlin's, Burger King, Lexus, Vince Cable, Tesco, FT

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VisitBritain to roll out global marketing campaign in 2011
VisitBritain to roll out global marketing campaign in 2011
by Loulla-Mae Eleftheriou-Smith
23 December 2010, 10:16AM
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing campaign in preparation for "a period of exceptional opportunity for tourism marketing" in the UK.
Butlin's launches campaign to target busy mums
Butlin's launches campaign to target busy mums
by Loulla-Mae Eleftheriou-Smith
23 December 2010, 08:30AM
Butlin's is launching a campaign on Christmas Eve that targets busy mums looking for a relaxing family break, a month before the brand turns 75.
Burger King creates festive brussel sprout burger
Burger King creates festive brussel sprout burger
by Sarah Shearman
23 December 2010, 08:00AM
Burger King has launched a limited edition festive Whopper burger, for brussel spout-enthusiasts.
Lexus to re-position around 'progressive luxury'
Lexus to re-position around 'progressive luxury'
by Alex Brownsell
23 December 2010, 10:20AM
Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme of "progressive luxury".
Vince Cable is slammed in social media
Vince Cable is slammed in social media
by Sarah Shearman
23 December 2010, 08:30AM
Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.
Tesco begins Boxing Day sales days early
Tesco begins Boxing Day sales days early
by Ed Owen
23 December 2010, 10:10AM
Tesco has kicked off its "Boxing Day" sales four days early, joining a large number of high street retailers that have also started their sales.
FT names Apple's Steve Jobs as 'Person of the Year 2010'
FT names Apple's Steve Jobs as 'Person of the Year 2010'
by Arif Durrani
23 December 2010, 10:30AM
The Financial Times has named Apple chief executive Steve Jobs its "Person of the Year 2010" following the global success of the iPad.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Updated 10 new creative agencies added.

View the map
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Intelligence
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Sport, movies and the pub: how we spend our leisure time
Sport, movies and the pub: how we spend our leisure time
by YouGov
20 December 2010, 08:00AM
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.
Think BR

Procurement is good for you

Stop being negative about procurement. Research proves it can help agencies, writes WFA's Steve Lightfoot.



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Also in the news
Daily Telegraph accused of 'horrendous journalism' after Vince Cable sting
by Arif Durrani, 22 December 2010, 01:44PM
Weight Watchers launches record New Year campaign
by Rachel Barnes, 22 December 2010, 11:43AM
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