Breaking news from Brand Republic - Tesco, Heineken, Agency Republic, Yorkshire Tea, BlackBerry, Asda, BK

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Tesco targets Boots via health and beauty push by Rachel Barnes 18 January 2011, 08:30AM Tesco is planning a major drive into the health and beauty sector that could involve the creation of in-store services such as nail bars and hairdressers. Heineken to launch 'unifying' global ads by Gemma Charles 18 January 2011, 08:30AM Heineken is embarking on a fresh global marketing strategy intended to position it as the world's leading premium lager and bolster the consistency of its marketing. Agency Republic's head creative leaves amid management restructure by Sara Kimberley 18 January 2011, 09:10AM Agency Republic's executive creative director Gavin Gordon-Rogers is leaving the agency amid a management restructure in which chief executive Jane McNeill will become chief operating officer. Yorkshire Tea plots US road-trip ad campaign by Gemma Charles 18 January 2011, 08:30AM Yorkshire Tea is launching a £5m, documentary-style TV campaign. BlackBerry signs up as exclusive sponsor of Sky Atlantic by Maisie McCabe 18 January 2011, 08:30AM BlackBerry, the mobile devices brand, has signed a two-year deal to be sole sponsor of Sky Atlantic, the new channel featuring shows from US cable network HBO. Tesco fires back at Asda price guarantee by Ed Owen 18 January 2011, 09:00AM Tesco has launched a new offensive against Asda, pledging to accept its rival's Price Guarantee vouchers. Burger King hunts new marketing chief as Sarah Power exits by John Reynolds 18 January 2011, 08:30AM Burger King's UK and Ireland marketing director, Sarah Power, has left the company after four years. Wickes to flag up catalogue with ad campaign by Sarah Shearman 18 January 2011, 08:30AM Wickes is rolling out an ad campaign to promote its catalogue for the first time, as it shifts its focus beyond in-store promotions to reach a mass audience. Honey brand Rowse readies first TV ad campaign by John Reynolds 18 January 2011, 08:30AM Honey brand Rowse is launching its first TV ads, with a £3.5m campaign devised by its staff. Paper Round (18 January) - Which clients are advertising in the national press? by Sarah Johnson 18 January 2011, 09:16AM Tesco hits back at Asda's price promise with a pledge of its own in the tabloids today, while Volvo warns London drivers of a potential scam. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence The rise of mobile social media mavens by Euan Mackay 10 January 2011, 08:00AM The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study. Understanding mood and engagement with digital OOH in malls by Nick Mawditt 05 January 2011, 08:00AM Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor. Silver surfers get social by UM London 22 December 2010, 08:00AM Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found. Think BR AA/Warc forecasters should display more Olympic spirit London 2012 should prove a major boon to the ad industry, so why are AA/Warc forecasts so low?, writes Mike Baker  Also in the news Media Week's salary survey 2011: are you being paid enough? by Alex Michaels, 17 January 2011, 02:18PM Marketing budgets drop 5.4% ahead of uncertain 2011 by Arif Durrani, 17 January 2011, 12:00AM Dare wins £12m Post Office advertising account by Anne Cassidy, 17 January 2011, 09:55AM M&S joins O2 location-based deals offering by Ed Owen, 17 January 2011, 10:38AM Hearst and Lagardère prepare £600m deal for Hachette portfolio by Arif Durrani and Katherine Levy, 17 January 2011, 12:45PM Latest Blog Entries Spurious Press Releases and Sales Fatigue Nicola Clark, 17 January 2011 It can still pay to invest in marcomsâ?¦occasionally Bob Willott, 17 January 2011 Un-Shelfishness Steve Henry, 17 January 2011 2011: the Year of People Ivan Clark, 17 January 2011 What's that Linkedin all about then? Rachel Brushfield, 17 January 2011 Barcelona FC v's Singapore FC: a world of difference that extends to their respective job markets Chris J Reed, 16 January 2011 Latest jobs Account Manager Recruiter Direct Recruitment Salary £30k + bens Location London Join us! Recruiter ZenithOptimedia Salary Unspecified Location Senior Brand Planner Recruiter The Blueprint Salary £60000 - £90000 per annum + Bonus + Bens Location London Senior Account Manager/Account Director Recruiter Cherry London Salary £35-55,000 Location Central London; 2 mins walk from Kings Cross station Digital Brand Manager Recruiter Propel Salary £30000 - £32000 per annum Location West End Account Director - London Recruiter Dynamic New Alliances Salary £45K - £55K Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders