Monday 31 January 2011

Marketing Daily - Facebook unveils Facebook Deals; Heineken latest London 2012 sponsor; plus BA, Honda, and 7Up

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Starbucks, Mazda and Argos sign up for Facebook Deals
Ed Owen and Andy McCormick,
31 January 2011
 

The UK version of Facebook Deals launches today (31 January), offering Facebook...
Facebook Deals: UK version launches today
 
 
Heineken set to be official beer of London 2012
John Reynolds,
31 January 2011
 

Heineken is due to be revealed as the official beer supplier of...
Heineken: set to be unveiled as official beer of the 2012 Olympics
 
 
7Up reveals redesign
Loulla-Mae Eleftheriou-Smith,
31 January 2011
 

Soft drink brand 7Up is introducing a new logo and packaging across...
7Up: reveals redesign
 
 
BA offers free national press advertising to SMEs
Loulla-Mae Eleftheriou-Smith,
31 January 2011
 

British Airways is providing free newspaper and online ads for selected small...
British Airways: offers advertising to SMEs via On Business scheme
 
 
Honda launches TV ad to interact with iPhone app
Alex Brownsell,
31 January 2011
 

Honda is launching what it claims to be the first campaign that...
Honda: characters 'jump' from TV ad to iPhone app
 
 
Trademark battle could force TV channel Dave to change name
Maisie McCabe,
31 January 2011
 

Dave, the male-skewed UKTV Freeview channel, could be forced to rebrand after...
Dave: TV channel could bo forced to rebrand
 
 
 
Also in the News
 
Ryanair posts reduced Q3 loss
Loulla-Mae Eleftheriou-Smith,
31 January 2011
 
Eristoff uses Facebook Places for Snowbombing app
Sarah Shearman,
31 January 2011
 
Eurostar launches social media campaign
Loulla-Mae Eleftheriou-Smith,
28 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Sexism is a live issue - in TV ads
Noelle McElhatton
 

Sexism on TV is back, thanks to Mr Gray and his male colleagues (and re-runs of The Sweeney ).  It's...
 
 
What̢۪s in store for online video in 2011
Tom Laidlaw
 

Author: Tom Laidlaw, CEO, Videojug http://corporate.videojug.com Online video was the big news story in online marketing in 2010 and I don't...
 
 
Liverpool FC and Standard Chartered: how sponsorships go wrong
Chris J Reed
 

It started badly and it has just got worse! Standard Chartered thought that their multi million dollar sponsorship of Liverpool...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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