Thursday, 6 January 2011

Marketing Daily - Starbucks drops 'Coffee' from logo, plus Morrisons, John Prescott, Asda, and Girls Aloud

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Morrisons top marketer Maciver out as focus changes
Daniel Farey-Jones,
06 January 2011
 

Angus Maciver, Morrisons' group marketing director since 2007, has decided to leave...
Angus Maciver: leaves Morrisons (picture credit: www.puredesign.net)
 
 
Starbucks drops 'coffee' from logo as it eyes brand extensions
Gemma Charles,
05 January 2011
 

Starbucks has unveiled a revamped global brand identity as part of a...
Starbucks: updates coffee brand logo
 
 
Former DPM Prescott gets in the ring for moneysupermarket.com
Gemma Charles,
06 January 2011
 

Moneysupermarket.com has signed up former deputy prime minister John Prescott for its...
Moneysupermarket.com: John Prescott to star in latest ad
 
 
Asda fires new prices salvo with 10% cheaper guarantee
Ed Owen,
06 January 2011
 

Grocer Asda has launched a money-back guarantee that is at least 10%...
Asda: intoduces 10% price guarantee
 
 
Travel companies contribute to VisitBritain marketing budget
Loulla-Mae Eleftheriou-Smith,
05 January 2011
 

VisitBritain, the national tourist board, has revealed the first five brands to...
VisitBritain: tourism body unveils first five founding partner companies
 
 
Puma signs up Girls Aloud star to endorse new trainer
John Reynolds,
05 January 2011
 

Puma has signed up Girls Aloud singer Kimberley Walsh to front a...
Kimberley Walsh: fronts Puma's ad campaign for BodyTrain range
 
 
 
Also in the News
 
HP's chief marketing officer resigns
Sarah Shearman,
06 January 2011
 
Thetrainline.com in push for mobile app
Loulla-Mae Eleftheriou-Smith,
05 January 2011
 
Wewillbuyyourcar.com to run first TV campaign
Sara Kimberley,
06 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
An oddball teacher helps newspapers contribute to their own downfall
Jeremy Lee
 

A potentially worrying precedent has been set by the Avon & Somerset police force which has excluded ITV News from...
 
 
Generating consumer interest
Graeme Crossley
 

Regretting how much spent on Christmas. Dreading the credit card statement. Food prices are up. Petrol is costing more than...
 
 
Double decker dress shop
Greg Taylor
 

Lodekka is a vintage clothing boutique housed in a converted 1965 double-decker Bristol Lodekka bus. Parked in Portland, OR, the...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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