Breaking news from Brand Republic - marketing budgets, ASA, Gocompare, Bernard Matthews, Paper Round

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Marketing budgets drop 5.4% ahead of uncertain 2011 by Arif Durrani 17 January 2011, 12:00AM Marketing budgets were revised down in the fourth quarter of 2010 amid uncertainty surrounding the economic recovery in 2011, according to the IPA / BDO Bellwether survey published today. ASA campaign to spread awareness of digital remit extension by Daniel Farey-Jones 17 January 2011, 09:10AM The Advertising Standards Authority is launching a cross-media campaign to ensure that businesses know it will be regulating the content of their websites and social media feeds from 1 March. Gocompare.com consolidates digital media into MEC by Katherine Levy 17 January 2011, 09:21AM MEC Interaction has been appointed to price comparison site Gocompare.com's online display advertising activity, previously handled by incumbent Harvest Digital. Bernard Matthews launches Marco Pierre White line by John Reynolds 17 January 2011, 09:00AM Bernard Matthews Farms is launching its first wave of co-branded products with chef Marco Pierre White. Paper Round (17 January) - Which clients are advertising in the national press? by Sarah Johnson 17 January 2011, 09:20AM Brands including Specsavers target the elderly with ads for hearing aids and stairlifts in today's press. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence The rise of mobile social media mavens by Euan Mackay 10 January 2011, 08:00AM The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study. Understanding mood and engagement with digital OOH in malls by Nick Mawditt 05 January 2011, 08:00AM Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor. Silver surfers get social by UM London 22 December 2010, 08:00AM Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found. Think BR AA/Warc forecasters should display more Olympic spirit London 2012 should prove a major boon to the ad industry, so why are AA/Warc forecasts so low?, writes Mike Baker  Also in the news MediaCom U-turn keeps Bardega at the agency part time by Arif Durrani, 14 January 2011, 03:20PM Media Bitch's Diary 14 January by Harriet Dennys, 14 January 2011, 02:30PM Lebedev's i to feature media page by John Reynolds, 14 January 2011, 05:15PM Mattel piggy-backs Angry Birds app success by Staff, 14 January 2011, 03:34PM ShortList boosts senior team ahead of ShortList Mode launch by Katherine Levy, 14 January 2011, 03:35PM Chinese government turns to microblogging in a big way by Staff, 14 January 2011, 12:11PM Latest Blog Entries Un-Shelfishness Steve Henry, 17 January 2011 2011: the Year of People Ivan Clark, 17 January 2011 What's that Linkedin all about then? Rachel Brushfield, 17 January 2011 Barcelona FC v's Singapore FC: a world of difference that extends to their respective job markets Chris J Reed, 16 January 2011 What real people don't say Alan Mitchell, 15 January 2011 Jog On Weight Watchers Nicola Clark, 14 January 2011 Latest jobs Senior Account Manager/Account Director Recruiter Cherry London Salary £35-55,000 Location Central London; 2 mins walk from Kings Cross station Digital Brand Manager Recruiter Propel Salary £30000 - £32000 per annum Location West End Account Director - London Recruiter Dynamic New Alliances Salary £45K - £55K Location Join us! Recruiter ZenithOptimedia Salary Unspecified Location Senior Brand Planner Recruiter The Blueprint Salary £60000 - £90000 per annum + Bonus + Bens Location London Senior Account Executive for boutique creative marketing agency Recruiter Spotlight Recruitment Salary £25000 - £28000 per annum + + 3K bonus, bens & trips to LA Location West End Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders