Thursday 13 January 2011

Campaign Daily Fix - COI, Moneysupermarket.com, DFS, easyJet, Being, TBWA\London

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Campaign Daily Fix
 
13 January 2011  
Latest News
Sir Martin Sorrell: takes COI advising role
Sorrell and Wight to inform COI review
Daniel Farey-Jones, 13 January 2011

The Government has formed a roundtable of experts including WPP chief executive Sir Martin Sorrell, Engine Group chairman Robin Wight and Channel 4 chief executive David Abraham to advise on...

 
Moneysupermarket: calls ad review
Moneysupermarket calls £25m ad review
Anne Cassidy, 13 January 2011

Moneysupermarket.com, which last week rolled-out a celebrity-driven campaign featuring John Prescott and Jedward, is reviewing its £25m advertising account.

 
DFS has called £92m media review
DFS puts £92m media account up for grabs
Jeremy Lee, 13 January 2011

DFS Furniture, the retailer which is the UK's eighth biggest advertiser with an annual spend of £92m, has put its media buying account up for pitch.

 
EasyJet is reviewing pan-European creative
Agencies line up for £20m easyJet brief
Anne Cassidy, 13 January 2011

EasyJet is reviewing its £20m pan-European advertising account, as it aims to reposition itself and move its marketing beyond price wars with rivals.

 
Being: Omincom brings the agency to the UK
Omnicom brings Being agency to the UK
Sara Kimberley, 13 January 2011

Omnicom is launching an agency called Being in the UK and dumping the Tequila and Agency.com brands in London.

 
Laurentino is joining TBWA
TBWA\London turns to Laurentino to fill ECD role
Sara Kimberley, 13 January 2011

TBWA\London has appointed the Brazilian André Laurentino as its executive creative director, replacing Mark Hunter who left the agency in December to join the Lowe & Partners-owned agency Deutsch in...

 
 
Also in the News
Matt Seiler appointed chief executive of Mediabrands
Katherine Levy, 13 January 2011
Disneyland Paris calls integrated ad review
Matt Williams, 13 January 2011
New name and logo for WCRS following Altogether merger
Matt Williams, 13 January 2011
 
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Latest Work
Captain Morgan 'workout' by Pereira & O'Dell
Captain Morgan 'workout' by Pereira & O'Dell
12 January 2011

Captain Morgan has launched a viral campaign with a tongue-in-cheek fitness video starring brand mascot The Captain.

 
Oats So Simple 'make more of your morning' by AMV BBDO
Oats So Simple 'make more of your morning' by AMV BBDO
12 January 2011

Quaker has launched a new campaign for Oats So Simple sending the Quaker team, armed with celebrities, to say thank you to people who make a difference.

 
Nike 'Nike training club' by AKQA
Nike 'Nike training club' by AKQA
12 January 2011

Nike has relaunched its training club app, aimed at women, with over sixty workouts.

 
More Work
 
Blogs
Latest Blog Entries
Comme ci, comme ca
Steve Henry

 I don't know whether it's technically possible to be "naïve" at my age. I think the dictionary definition goes along...

Has ITV committed commercial harakiri?
Jeremy Lee

In the Campaign Annual at the end of last year we implored ITV's management to take care of its group...

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Senior Designer , ECOM Recruitment 40-50k,
Account Director , Daniel Marks London £45-50k + Benefits, Central London
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